Beauty
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ILIA Beauty Expands Super Serum Collection to 30 Shades

ILIA Beauty has expanded its range of Super Serum makeup -- including the Super Serum Skin Tint SPF 40 and the True Skin Serum Concealer -- to encompass 30 skin tones. The new colors are announced in a campaign titled "Shades of Us," featuring models across a variety of ages and skin tones.The brand's award-winning skin tint is a foundation-serum hybrid that offers natural-looking coverage and SPF 40 protection. Its moisturizing formula features hyaluronic acid, squalane and niacinamide, ingredi...

info@hypebae.com (HYPEBAE) Tue, 16 Feb 2021 HYPEBAE
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5 Haircuts That Will Trick People Into Thinking You Have 3 Times More Hair

Ever since I became aware of my hair back in middle school when I finally retired my beloved slick soccer ponytail, I've lamented my fine, thin locks. And after becoming a beauty editor, it's become my mission to find out which haircuts are best for feigning the look of fuller, thicker hair. Here's what I've learned: it's all about the optical illusions your stylist creates in addition to how you care for and maintain your cut at home."If you have fine or thin hair, the haircut you choose is sup...

Erin Jahns Tue, 16 Feb 2021 Who What Wear
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The Internet Has Spoken, And These 8 Beauty Trends Are Already Winning 2021

We're not even two full months into the new year and it looks like we've already got some unexpected beauty trends to watch. While it certainly feels like a warp in the space-time continuum is responsible for this snappy arrival of new skincare, makeup, and hair fads, it probably has more to do with the fact that we're all still actively adapting our beauty routines to the new normal of spending increased time at home, mastering our mask-friendly beauty practices, and paying way more atten...

Courtney Higgs Tue, 16 Feb 2021 Who What Wear
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And Now, the Best (and Prettiest) Pearl Jewelry at Every Price

Pearls have always been a classic staple in jewelry, especially in the high-end department. But lately, it's trickled its way down into trendy jewelry silhouettes too, and it's having quite the moment this past year. First, Ariana Grande's engagement ring donned a freshwater pearl, then Netflix's Bridgerton aired and its costumes almost always featured pearls, and last but not least, the jewelry staple was spotted more than once at the Presidential Inauguration in January. If you've been eye...

Yusra Siddiqui Tue, 16 Feb 2021 Who What Wear