Beauty
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adidas Teams Up With Artist Shantell Martin on Customizable Superstar

adidas' latest collaboration, a team-up with British artist Shantell Martin, is taking a hands-on approach. The brand is inviting customers to its newly launched MakerLab, a brick-and-mortar store in New York City's Times Square where shoppers can customize their very own sneakers and apparel with a series of designs Martin created specifically for the project.Guests will be able to apply these designs via embroidery, vinyl transfer, sublimation and stencil to a range of footwear -- including th...

info@hypebae.com (HYPEBAE) Tue, 23 Feb 2021 HYPEBAE
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Got Milk? Skincare's Latest Fad Is Probably in Your Fridge

Milk: it's not just for drinking anymore. Though the nutritious beverage is most widely associated with building strong bones and mixing with coffee, the kitchen staple also works wonders when applied topically to the skin. Rubbing milk into your face and body might seem like a bizarre idea, but it's actually a practice that dates back to ancient Egypt. Cleopatra, the ruler who pioneered various beauty practices including smokey eyeliner and perfume-making, used to bathe in donkey milk. In fact,...

info@hypebae.com (HYPEBAE) Tue, 23 Feb 2021 HYPEBAE
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The Holy-Grail Product My 73-Year-Old Mom Uses to Make Her Look 20 Years Younger

I'm pretty lucky. Not only do I have a job where I get to experience, write, and learn about the newest and most exciting products, treatments, and trends hitting the beauty industry, but I also get to interview and get to know the artists and experts who execute and create them. That said, I also feel lucky to have a beauty-loving, 73-year-old makeup artist mom who I can consult about anything and everything. (My poor father never gets a word in when we have a family catch-up call. Sorry, Dad...

Erin Jahns Tue, 23 Feb 2021 Who What Wear
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Nail Artists Say These Colors Are "It" for 2021

Of all the pockets of the beauty world that have changed most dramatically over the last few months, the nail sector has arguably been affected the most. Sure, haircuts and color have slowed, and eye makeup is pretty much the only makeup we're concerned with anymore, but the way we do our nails has flipped from bimonthly salon manicures to at-home treatments. 2020 was a wild year, and while we're hoping for some positive change in the coming months, it's likely that many of the beauty ritu...

Courtney Higgs Tue, 23 Feb 2021 Who What Wear