Beauty
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Balmain Hair "L'Année de la Muse" Visual Series Unveils Its Second Chapter

Balmain Hair is releasing the second chapter "L'Année de la Muse" visual campaign, only this time, our muse is suffering from a bit of heartbreak.The four-part series will take place over the next year, rolling out a digital series that chronicles the path of the Parisian, highlighting the way her hair changes as it mirrors her journey through life."Muse Du Printemps" follows the unnamed French woman into spring, where a break-up allows her to find a sense of renewal. Embodying the spirit of re...

info@hypebae.com (Hypebae) Tue, 01 Apr 2025 Hypebae
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Even Though John Cena Is Invisible, Him and His Neutrogena Sunscreen Are Working

Neutrogena has been teasing a major celebrity partnership for the past few weeks and the brand is finally revealing that its newest ambassador is none other than the multi-talented John Cena.The actor is starring in a campaign titled "Sunscreen You Can't See" accompanying the launch of its newest sunscreen, the "Ultra Sheer" Mineral Face Liquid Sunscreen with SPF 70. In the short video, Cena arrives on set to begin his partnership with the brand, but no one can see him. He, like the sunscreen, i...

info@hypebae.com (Hypebae) Mon, 31 Mar 2025 Hypebae
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10 Festival-Inspired Makeup Ideas That'll Take You From GA to Mainstage

Festival season is officially here and it's time to show up and show out in bright and fun makeup looks. From Coachella to Gov Ball, there'll be a sea of two-piece sets, denim looks, cowboy boots, face gems, bright eyeshadow and neon eyeliner looks. Whether it be Pinterest, Instagram or TikTok, if you're someone who likes to moodboard your looks for inspiration, look no further.Below, we round up 10 beauty ideas for you to take to the stage, from no-makeup-makeup to full glam.Classic Pearl Gem ...

info@hypebae.com (Hypebae) Mon, 31 Mar 2025 Hypebae
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Country Chic Meets Comfort in Barbour and Crocs' Limited-Edition Collab

In an unexpected yet fitting partnership, Barbour and Crocs teamed up to create a limited-edition collection that merges the British heritage brand with Crocs' signature functionality and comfort. The lineup includes a jacket, a Classic Boot, a Classic Clog and a set of nine custom Jibbitz charms.Both the Classic Boot and Clog feature Barbour's DNA house tartan, a direct reference to its signature jacket lining. Functionality is also at the forefront -- a mix of PVC materials makes both styles f...

info@hypebae.com (Hypebae) Fri, 28 Mar 2025 Hypebae