Beauty
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From Masks to Sweat to Margs, These Long-Lasting Lipsticks Pass Every Test

Did anyone else kind of forget what they looked like with lipstick on in the past year? Pre-COVID, I was a diehard lipstick girl. Glosses and oils? So not my thing. That said, with all of 2020's mask-wearing and staying in, I can count on one hand the number of times a lipstick bullet made physical contact with my pout. All of a sudden, I was dismissing my old lipstick standbys and replacing them with lighter, fresher takes via subtly pigmented, super hydrating lip formulas, instead.Recently, h...

Erin Jahns Wed, 14 Apr 2021 Who What Wear
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I Live in Southern California, and I Think These Beachy Hairstyles Are Perfect

Not to rub it in for any of my East Coast friends, but living in Southern California means that it's beach weather most of the year. Between our proximity to the beach and the fact that temperatures linger around 70° even in the winter, it's safe to say we've amassed a wealth of knowledge when it comes to beachy hairstyles. I feel confident when I say I can spot a good beachy hairstyle immediately. Whether you're actually going to the beach or just hanging out near the water, you want a ha...

Caitlin Burnett Thu, 15 Apr 2021 Who What Wear
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I'm a Beauty Newbie, But I Swear By These Products (and They're All on Sale RN)

So here's the thing: I still consider myself a beauty newbie. It was just a year ago that I was tasked with writing a couple of beauty stories a week in addition to my everyday duties as managing editor of Who What Wear's wellness vertical, THE/THIRTY. Let me tell you I was a little apprehensive when I got the assignment because my knowledge of the beauty space was pretty limited. I had my very low-maintenance skincare and makeup routines, and that was it. But in the past year, I've learned so ...

Sarah Yang Thu, 15 Apr 2021 Who What Wear
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Selena Gomez's Rare Beauty Makes Summer Easy With New Eyeshadow Palette and Primer

After dropping her "Stay Vulnerable" range earlier this year, Selena Gomez is now back with new makeup offerings for Rare Beauty. The release is comprised of an eyeshadow palette and primer.The Discovery Eyeshadow Palette features the beauty brand's long-lasting, crease-resistant formula in seven different shades collectively dubbed "True to Myself." Options include matte and metallic finishes that can be blended with one another for a standout makeup look. The pigments, boasting a smooth and cr...

info@hypebae.com (HYPEBAE) Tue, 13 Apr 2021 HYPEBAE