In a footwear landscape full of expensive racing shoes and social media feeds showing runners training for marathons and ultras, there's something refreshing about an athlete who considers themself a casual runner—and just as refreshing to see adidas create a sneaker catered to this type of fitness enthusiast. The newly revamped Supernova franchise is the latest line from the sportswear giant, and was designed with comfort and ease for those who like to add a few miles to their multi-faceted w...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

I'm not the only one who religiously reads reviews before making a purchase, right? TBH, reviews often push me to smash the order button, but they can also stop me in my tracks completely if they aren't looking so positive. One type of item I always scroll through the reviews on before buying is a makeup brush. Sure, I get a lot of recs from celebrity makeup artists as well, but to make a thoroughly educated purchase, it's a good idea to get a well-rounded perspective. That's why I've done both...

Ever since ’90s trends made a comeback a few years ago, we’ve been rediscovering (or discovering, depending on how old you are) our favorite beauty and style icons from the era. From Pamela Anderson’s bleach-blonde waves in Baywatch to the dark lipstick worn by the witches in The Craft, the decade was filled with fictional characters whose looks we coveted. Interestingly, some characters we ignored the first time around are now inspiring our wardrobes and beauty regimens. Take, for examp...