Beauty
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These 9 Gorgeous Hair Colors Are About to Be Everywhere

Hair color has been a touchy subject over the last year. With salons being forced to close as we all sheltered in place, many were left with few choices for maintaining their color. For the bravest souls among us, this year has meant getting comfortable with DIY box dye or customized at-home kits from a colorist, if you were really lucky. But for a lot of folks, limited or no access to professionals meant abandoning their hair color maintenance altogether, leading to overgrown roots, dull hi...

Courtney Higgs Wed, 12 May 2021 Who What Wear
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15 Self-Tanning Lotions for People Who Think They Hate Self-Tanning Lotions

I know this is somewhat revolting, but I honestly can’t remember what the original color of my sheets was when I was in high school and college. I religiously slathered myself in self-tanning lotion every single night, and because of that, everything that touched my skin in that era (clothes, sheets, swimsuits, bras, the whole shebang) was tinged with brown and orange. Not cute, and of course, the accompanying telltale scent of self-tanner was yet another unfortunate side effect. Luckily for ...

Erin Jahns Wed, 12 May 2021 Who What Wear
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This Shampoo Gives Me the Big Hair of My Dreams (Plus, Other Products I Love)

We all have hair woes, right? My hair is naturally stick-straight, which is nothing to complain about at all. I'm pretty low maintenance with it and don't really style it that much, half out of pure laziness and half because I think it looks fine as is. In fact, I normally air-dry my hair and it still dries stick-straight.But even though I don't have much baggage when it comes to my hair, I think you always want what you can't have. For me, I want that voluminous, thick, and big hair. Because fo...

Sarah Yang Thu, 13 May 2021 Who What Wear
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A24 Is Launching a Beauty Brand Inspired by 'Euphoria'

A24, the buzzy production company behind sleek hits including Euphoria and Uncut Gems, seems to be launching a beauty brand. According to a job posting on Greenhouse, the company is seeking a Director of Operations and Supply Chain for Rules Beauty, a "new A24 portfolio company focusing on the beauty space."The listing goes on to specify that "The Director of Operations + Supply Chain will lead and manage all operational activities for Rules Beauty." Though A24 hasn't revealed additional detai...

info@hypebae.com (HYPEBAE) Tue, 11 May 2021 HYPEBAE