For years, purple shampoo has been the anti-brassiness poster child when it comes to minimizing those inevitable, unwanted warm tones that occur slowly but surely in lightened strands. (In case you're curious, frequent washes, sun exposure, heat-styling, and the minerals and chemicals found in our water can be held responsible.) Alas, to keep lightened hair looking as fresh, cool, and un-yellow as possible, purple can save the day. Since purple shades are best at canceling out yellow tones, tho...

Just in case you're new here (welcome!), I need to clue you in on a fun fact about team Who What Wear: We're big Nordstrom fans. Our regular readers can attest to the fact that we scour the retailer's website daily in search of the best new drops and, back when in-person shopping was a thing, you could catch at least one of our editors in a fitting room trying on basics, trendy pieces, and classic wardrobe staples almost weekly. But as a beauty editor, my favorite section to scope out is...

Although Valentine's Day is going to look a little different this year, that doesn't mean you can't be all glammed up at home. Whether you're celebrating with a partner or virtually with your best friends on Zoom, here are some romantic makeup ideas and hairstyles to try on the day of love.For those looking to keep it simple, opt for an all-pink look or go for a classic red lip. Channel your inner makeup artist and experiment with eye looks you've been admiring for some time now. If you aren't ...

BLACK COMME des GARÇONS and Nike are back with another collaborative sneaker: the Air Zoom Talaria.The running shoe arrives in a sleek, triple-black colorway featuring a textured suede upper. Smooth leather paneling, also in black, adds contrast. The Nike Swoosh is executed in tonal top-stitching at the lateral, complemented by a shiny Nike-branded label at the tongue. Co-branding is emblazoned at the heel in white block lettering. A curved black midsole and onyx laces finish off the minimalist...