For your grand re-entry into normal life post-quar, it's high time to consider sprucing up your blonde hair with highlights. Whether you're naturally flaxen or platinum is a longtime labor of love for you, you're in luck—variations of blonde hair are already poised to be the biggest color trend for spring. (Just ask Billie Eilish and Selena Gomez, who both took the plunge recently.) The particular shades Who What Wear editors are eyeing all feature icy pieces that liven up a chai-toned base.Ma...

There's something about the non-permanent nature of nails that encourages more adventurous choices. Since you're signing up for a maximum of three or four weeks with any particular design, you feel free to branch out and choose something experimental as opposed to say, a hair color that involves a much bigger commitment. A bold nail choice is just a fun way to test out new trends and express yourself with no strings attached. Fashion girls, of course, already know this and are always introduc...

In a surprising turn of events for me, I became a beauty editor a little more than a year ago. You see, my regular day job is managing editor of THE/THIRTY—Who What Wear's wellness vertical. So my life revolves around all things wellness: fitness, nutrition, self-care, mental health, etc. Then, back in April 2020, I got the unexpected opportunity to write a few beauty stories a week here on Who What Wear.At first, I was a little wary. Beauty was a completely new beat for me and I didn't real...

For as long as I can remember, my mom has been my ultimate beauty hero. As a 4-year-old, I'd plop a play stool in the doorway of her bathroom (a very convenient location, I'm sure) and ogle as she got ready for work every morning. I took note of the way she'd roll her hair into curlers, wiggle a mascara wand through her lashes, and slide a sleek tube of lipstick back and forth over her lips before pressing and pursing for good measure. I was never anything less than enchanted by A) her beauty an...