Beauty
featured-image

The Holy-Grail Product My 73-Year-Old Mom Uses to Make Her Look 20 Years Younger

I'm pretty lucky. Not only do I have a job where I get to experience, write, and learn about the newest and most exciting products, treatments, and trends hitting the beauty industry, but I also get to interview and get to know the artists and experts who execute and create them. That said, I also feel lucky to have a beauty-loving, 73-year-old makeup artist mom who I can consult about anything and everything. (My poor father never gets a word in when we have a family catch-up call. Sorry, Dad...

Erin Jahns Tue, 23 Feb 2021 Who What Wear
featured-image

Nail Artists Say These Colors Are "It" for 2021

Of all the pockets of the beauty world that have changed most dramatically over the last few months, the nail sector has arguably been affected the most. Sure, haircuts and color have slowed, and eye makeup is pretty much the only makeup we're concerned with anymore, but the way we do our nails has flipped from bimonthly salon manicures to at-home treatments. 2020 was a wild year, and while we're hoping for some positive change in the coming months, it's likely that many of the beauty ritu...

Courtney Higgs Tue, 23 Feb 2021 Who What Wear
featured-image

The 5 '90s Makeup Trends We Want to Bring Back—and 5 We Want to Forget for Good

Makeup trends come and makeup trends go—such is life. From Twiggy's iconic eyelashes that defined the '60s to the neon blush that took hold in the '80s, there are more archived makeup trends out there than we can even count. But every so often we're reminded of those beauty-related relics from the past that feel like they could fit right into the modern zeitgeist without a second thought. When considering the '90s, in particular, there are a few instances where that's the case.That's not to...

Courtney Higgs Tue, 23 Feb 2021 Who What Wear
featured-image

My Mom Is 46 Years Older Than Me, But We Both Use These 10 Skincare Products

My mom is no stranger to the Who What Wear scene. Of course, she's a member of my family, so it's a given that she has to put up with me talking about and testing beauty products 24/7, but since she has her own background and experience in beauty, trading secrets, application tips, and fave products with her is all the more fun. As I am a beauty editor, you'd think I'd be the one teaching her all of the things, but in reality, she's taught me some of my most treasured beauty secrets and has tu...

Erin Jahns Tue, 23 Feb 2021 Who What Wear