Beauty
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Eyebrow Mapping: The 2-Second Step for Perfectly Groomed Brows

When it comes to eyebrows, there are so many different factors to consider when identifying your ideal arches. From face shape to hair color, the perfect eyebrows can mean something drastically different from person to person. Despite the bevy of enviable brows constantly on display, the fact is that what looks best on your favorite celebrity just might not be the ideal look for you. With so many different contributors to consider, it might feel like a daunting undertaking to discover the ...

Courtney Higgs Fri, 05 Mar 2021 Who What Wear
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I'm a Recent Dermstore Convert—Here Are the 18 Items I Would Buy in Bulk

Before I started writing about beauty almost a year ago, when it came to shopping for beauty products, my main spots were Sephora and the local drugstore. I didn't really give much thought to other retailers because I pretty much had all my needs met with those two—I could shop my tried-and-true makeup and skincare brands. Because I didn't really experiment with a bunch of new products, I always knew what I was going to get and that each store would be stocked with what I wanted.Fast-forward ...

Sarah Yang Sat, 06 Mar 2021 Who What Wear
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How To Mask-Proof Your Makeup, According to Pros

Believe it or not, an entire year has gone by since the pandemic first hit the U.S. Though we're far from in the clear, we have begun to emerge from hibernation -- AKA winter quarantine -- as the weather warms up, signaling the return of outdoor dining, sidewalk bars and socially distanced picnics at the park. As we begin to venture back outdoors to catch up with friends and go on IRL dates, many of us will run into to the age-old (or at least year-old) question: how do I stop my makeup from rub...

info@hypebae.com (HYPEBAE) Thu, 04 Mar 2021 HYPEBAE
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Fresh's Sugar Hydrating Lip Balm Receives New Tropical Fruit Flavors

Aside from skincare, body care and haircare, lip care is one of the most important beauty practices we shouldn't neglect. If you've been on the hunt for new products to try out this season, Fresh's fan-favorite Sugar Hydrating Lip Balm has received three new tropical fruit flavors.Available in "Lychee," "Mango" and "Passionfruit," the lip balm features a cushiony, sheer consistency. The formula is infused with a blend of sugar and emollient oils including apricot kernel, black currant seed and g...

info@hypebae.com (HYPEBAE) Thu, 04 Mar 2021 HYPEBAE