Makeup sets are truly the gift that keeps on giving. Whether you're looking for the right brushes, the best blushes, or simply a way to streamline your makeup routine, they really never let you down. Normally, I would say they make the perfect holiday or birthday gift, but honestly, why stop there? You should make it a point to buy a few for yourself too. I like to think of it as making a wise investment in your future. After all, many of the best makeup gift sets are limited edition, meaning yo...

Over the past few years, New Balance’s presence on the football pitch has confidently grown through its club sponsorships including that of FC Porto and LOSC Lille, and more importantly, its highly-specialized footwear for players. This year, the brand’s focus has particularly been on its Furon v7 and Tekela v4 boots. First revealed last year, the Furon v7 has already undergone various collaborative makeovers such as the limited-edition pair by Arsenal forward Bukayo Saka. Meanwhile, the Tek...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please tester...

The holidays are supposed to be the most wonderful time of the year, but let's face it -- finding the perfect gifts for your friends, family and even yourself can be stressful. If the person on your list is obsessed with shoes, this is the gift guide for you.We've compiled the perfect list of the most statement-making heels and show-stopping boots for you to choose from. For your friends that like to keep cozy, Stüssy x Birkenstock recently launched the perfect slide, while LOEWE offers fluffy ...