As a millennial, I have lived to see some of beauty’s greatest hits when it comes to trends, from butterfly clips and frosted pink lipgloss to messy buns and, of course, the era of stick-straight hair. And as an aspiring beauty editor, I followed the trends almost religiously. I woke up every morning before school and refused to leave the house until every strand of hair was straight—I even had the double mirror to check the back. (My mom helped, too). Looking back, I cringe at the thought o...

Between game-changing skincare treatments and exciting new makeup launches, at HYPEBAE, our editors test out a bunch of products every month to find and share with you our latest beauty favorites. As we transition into spring, this March, we are reassessing our skin needs and addressing these concerns with products that we now can't seem to part with -- from a skin-plumping serum by Tatcha, to a FOREO mask treatment device ideal for at-home pampering. Following a year of isolation, we are a...

With K-pop's growing influence on the fashion and beauty industries, cosmetics brand Maybelline has now named ITZY its global spokesmodels. The group's members Yeji, Lia, Ryujin, Chaeryeong and Yuna join the likes of Gigi Hadid and Storm Reid to endorse the makeup label."I have been watching ITZY’s inspiring rise and was drawn to how dynamic they are both as a group and individuals. ITZY champions self-love, individuality and self-expression to their fans and global community," Maybelline's Gl...

Quickly following up on their coffee-themed design, adidas Originals and Bad Bunny have joined forces once again to rework the Forum Low. This time around, the collaborative sneaker highlights the upcoming Easter holiday.Overall, the footwear style arrives in various hues of pastel pink. Materials like suede and premium leather contrast one another on the upper, as seen via the Three Stripes on the laterals. Keeping the look balanced, a thick strap runs across the lacing system with a black roll...