Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse withou...

Beyond our knack for scoping out deals and validating trends once they pick up speed, beauty editors possess the unique ability to find the best gifts for our loved ones. In other words, the holiday season is our Super Bowl, with Thanksgiving serving as our half-time to pull together our shopping lists. Everyone knows that the holiday season has a tendency to be as hectic as they are joyful, so I naturally gravitate towards gifts that transport them to their happy place from the comfort of the...

It's no secret that certain colors can make us feel some type of way. Whether we're curating a killer wardrobe filled with our favorite seasonal hues or a lipstick collection for the ages, we tend to gravitate toward certain shades without even realizing it.According to Lynne Marks, the international director of the London Image Institute, color is actually a super-key way that we convey information about something (including ourselves) in a nonverbal way. That means the winter nail shades ...

As we patiently await the release date of the forthcoming Nike SB Dunk Low x The Powerpuff Girls collaboration, we're continuing to see closer looks at the kicks surfacing on social media. Now at long last, we have an official look of all three colorways of "Bubbles," "Buttercup" and "Blossom", courtesy of Nike.Within the new images, we can see the "Buttercup" iteration boasts a satin green upper, complete with bold black Swooshes, laces and a midsole atop a translucent outsole. The character's ...