Beauty
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Doja Cat Launches Her First Makeup Collection

Tapping into the beauty scene, Doja Cat has teamed up with LA-based BH Cosmetics to create her first-ever makeup range."This collaboration is such a full-circle moment for me. I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager," the Planet Her artist speaks on the partnership in a press release. "One of the first shadow palettes I ever purchased was from BH Cosmetics and I’m so proud to release this colle...

info@hypebae.com (HYPEBAE) Tue, 28 Sep 2021 HYPEBAE
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Crown Affair Expands Its Haircare Lineup With a Shampoo and Conditioner

Crown Affair has added new products to its haircare catalog: the Ritual Shampoo and Conditioner.Founder and CEO Dianna Cohen noticed that the industry lacked clean formulas that could cleanse and nourish the hair, without stripping or weighing it down. As a result, she decided to create the Ritual Shampoo and Conditioner infused with naturally-derived, coconut-based surfactants and hydrating Tsubaki seed. Boasting notes of bergamot, yuzu and lemongrass, the former improves scalp health and leave...

info@hypebae.com (HYPEBAE) Tue, 28 Sep 2021 HYPEBAE
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Style Residency: 5 Stylist-Approved Ways to Make a Sartorial Statement Wearing Crocs

Ask plenty of style savants and they’ll tell you: the pièce de résistance of any standout look is a striking pair of shoes. For those looking to level up their footwear game and take the art of personal style to new heights, Crocs has unveiled an enviable lineup of reimagined footwear staples that includes the Classic Fur Sure, Classic Lined Clog, Classic Crocs Sandal and the Classic Neo Puff Shorty Boot. To find a sole to suit your every fashion whim and usher in a new season in bold fashio...

info@hypebae.com (HYPEBAE) Tue, 28 Sep 2021 HYPEBAE
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Bella Hadid Loves This $400 LED Face Mask, so I Tested It for 14 Days

Give me a jade roller, ice globes, or facial sculpting tool—when it comes to skincare gadgets, I can hardly resist. And the more that it looks like a prop straight out of a science fiction movie, the better. So when I saw Bella Hadid casually sporting the Omnilux's Contour Face Mask ($395), wearing flannel, and riding in some sort of moving vehicle, I was intrigued. Hadid uses it between her facials and takes it with her while she’s traveling. Not only did it look cool, but the mask has bee...

Marie Lodi Tue, 28 Sep 2021 Who What Wear