Beauty
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I Live in Southern California, and I Think These Beachy Hairstyles Are Perfect

Not to rub it in for any of my East Coast friends, but living in Southern California means that it's beach weather most of the year. Between our proximity to the beach and the fact that temperatures linger around 70° even in the winter, it's safe to say we've amassed a wealth of knowledge when it comes to beachy hairstyles. I feel confident when I say I can spot a good beachy hairstyle immediately. Whether you're actually going to the beach or just hanging out near the water, you want a ha...

Caitlin Burnett Thu, 15 Apr 2021 Who What Wear
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I'm a Beauty Newbie, But I Swear By These Products (and They're All on Sale RN)

So here's the thing: I still consider myself a beauty newbie. It was just a year ago that I was tasked with writing a couple of beauty stories a week in addition to my everyday duties as managing editor of Who What Wear's wellness vertical, THE/THIRTY. Let me tell you I was a little apprehensive when I got the assignment because my knowledge of the beauty space was pretty limited. I had my very low-maintenance skincare and makeup routines, and that was it. But in the past year, I've learned so ...

Sarah Yang Thu, 15 Apr 2021 Who What Wear
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Selena Gomez's Rare Beauty Makes Summer Easy With New Eyeshadow Palette and Primer

After dropping her "Stay Vulnerable" range earlier this year, Selena Gomez is now back with new makeup offerings for Rare Beauty. The release is comprised of an eyeshadow palette and primer.The Discovery Eyeshadow Palette features the beauty brand's long-lasting, crease-resistant formula in seven different shades collectively dubbed "True to Myself." Options include matte and metallic finishes that can be blended with one another for a standout makeup look. The pigments, boasting a smooth and cr...

info@hypebae.com (HYPEBAE) Tue, 13 Apr 2021 HYPEBAE
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We Ranked 18 Amazon Beauty Finds That Have Thousands of Gushing Reviews

Simply put, it's our job to find the best beauty products out there for you. From the newest serum to the hottest lipstick color to the dry shampoo that will change your life, we will find it, test it, and let you know what we think. We're not complaining. It's a pretty fun gig, and we'll volunteer to be beauty guinea pigs any day.But one of the cool things to come out of this is finding out what products you're loving and buying. It helps us figure out what you want to learn more about and what...

Sarah Yang Tue, 13 Apr 2021 Who What Wear