There's something about the non-permanent nature of nails that encourages more adventurous choices. Since you're signing up for a maximum of three or four weeks with any particular design, you feel free to branch out and choose something experimental as opposed to say, a hair color that involves a much bigger commitment. A bold nail choice is just a fun way to test out new trends and express yourself with no strings attached. Fashion girls, of course, already know this and are always introduc...

In a surprising turn of events for me, I became a beauty editor a little more than a year ago. You see, my regular day job is managing editor of THE/THIRTY—Who What Wear's wellness vertical. So my life revolves around all things wellness: fitness, nutrition, self-care, mental health, etc. Then, back in April 2020, I got the unexpected opportunity to write a few beauty stories a week here on Who What Wear.At first, I was a little wary. Beauty was a completely new beat for me and I didn't real...

For as long as I can remember, my mom has been my ultimate beauty hero. As a 4-year-old, I'd plop a play stool in the doorway of her bathroom (a very convenient location, I'm sure) and ogle as she got ready for work every morning. I took note of the way she'd roll her hair into curlers, wiggle a mascara wand through her lashes, and slide a sleek tube of lipstick back and forth over her lips before pressing and pursing for good measure. I was never anything less than enchanted by A) her beauty an...

When you find the right toner, it can make a difference in your skincare routine and the state of your skin. Toners can help cleanse the skin, balance pH levels, exfoliate, brighten the skin, hydrate, promote cell turnover, and can even work as a primer to help other products really sink into your skin. That all sounds great, right?Well, some toners can really wreck your skin, especially if you're using one that's not quite formulated for your specific skin type. People with oily skin and sen...