Forty-two may seem like a lot of beauty products to have discovered in my 30s, but I should point out that I turned 30 seven years ago, so that's a lot of time to try beauty products, especially when you're a Who What Wear editor. While I was certainly interested in beauty in my 20s, my best product discoveries have undoubtedly happened in my 30s, as I've grown more and more invested in protecting, improving, and enhancing my skin, hair, and nails as they age.As I approach my 37th birthday, ...

Zara fans, get ready for a piece of news that’s about to make your year. The meg-stylish retailer, known for supplying the fashion community with affordable trend pieces that pack our wardrobes year-round, is entering the beauty game. In fact, today marks the launch of Zara Beauty, the retailer’s first official beauty collection. That’s right—in addition to loading up your cart with the most enviable sartorial styles for summer from pleated miniskirts to halter tops, now you can also st...

The decision to get bangs can be a major moment in a person’s life. Remember that scene in Legally Blonde when Elle is all bummed out at law school and calls her sorority sisters to vent, but one of them interrupts and tells her, “I got bangs!” all proudly? It was kind of rude, but I get it, bangs are a big decision for some people, while for others, it’s part of their signature look. Now, if you’re someone who has also made the life-changing jump to fringe, especially after considerin...

There are certain brands whose fans are so dedicated and enthusiastic that they reach cult status. Clean skincare brand Tatcha has reached this level (and then some). Inspired and informed by Japanese beauty practices, Tatcha works with scientists in Japan and the U.S. to create gentle, yet effective formulas. Incorporating the trinity of superfoods credited with Japanese longevity—green tea, rice, and algae—Tatcha focuses on clean, minimal formulas that are good for your skin. Obsessed doe...