Beauty
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This Y2K Nail Trend Is Back With a Vengeance—Here's How to Wear it

Through the early '00s, a certain nail trend sprung up with gusto: floral-stamped french tips. Loved for the playful, cheerful vibe they bring, floral nails were (and still are!) a no-fail way to bring levity into your every look—which is precisely why the masses are taking a shine to them again.Though some associate the motif with spring dresses in heady liberty prints (think daisy and wisteria), today's "nailfluencers" are proving that florals are entirely suitable for year-roun...

Danielle Naer Fri, 25 Jun 2021 Who What Wear
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These Colorful Eye Shadow Looks Are Destined for TikTok Fame

To say TikTok has taken over in the past year would be an understatement—thanks in part to us all spending more time in our homes in 2020, TikTok has skyrocketed to social media domination. It has quickly matched (or even overtaken, depending on who you ask) Instagram's level of influence over our style, beauty, and spending habits. It has the uncanny ability to not only set trends, but make them blow up at record speeds. TikTok regularly causes products to sell out thanks to viral posts of...

Caitlin Burnett Fri, 25 Jun 2021 Who What Wear
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Violette_FR’s New Bisou Balm Lipsticks Are Sheer Matte Perfection

Violette_FR, the newly-launched beauty brand from French make-up artist Violette, has unveiled a trio of sheer matte lipsticks.Designed to leave the lips with a natural flush, the lipsticks arrive in three colors: "Bêtise," a sheer berry, "Calisson," a tender beige, and "Guimauve," a soft coral. The tinted balm formula not only replicates the texture of your lips, but leaves them with the perfect amount of pigment for a just-been-kissed effect, or "bouche mordue" in French, meaning "just-bitten...

info@hypebae.com (HYPEBAE) Wed, 23 Jun 2021 HYPEBAE
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Vamigas Founders Ann Dunning and Christina Kelmon Explain What 'Decolonizing Skincare' Really Means

In 2021, most of us realize the importance of giving credit where it's due. Whether it's acknowledging streetwear's roots in Black culture or respecting the history of Mahjong, paying heed to the origin and context of the products we purchase, wear and use is imperative. A white person wearing a durag or launching a line of "trendy" Mahjong sets are fairly obvious examples of things not to do, but when it comes to beauty, the line between appropriate and appropriative becomes less clear.Ann Dun...

info@hypebae.com (HYPEBAE) Wed, 23 Jun 2021 HYPEBAE