On the one hand, shopping for beauty products has never been more exciting. Fresh, innovative brands are launching at a breakneck pace, and sparkling new formulas from already well-established labels could out-pop a garden full of Whac-A-Moles. Our options are endless, which brings us to the other issue: Shopping for beauty products has never been more stressful. Sure, your fragrance soulmate is out there, but how on earth do you find it amidst the millions of gleaming bottles begging your atten...

I’ve been strategically going through the new fall collections and trend offerings to identify those pieces that could be worth mixing into my rotation. I tend to select those items that are not only fashion-forward, but versatile and will hold strong for more seasons than just one. So naturally, it’s those trend-ish items that routinely pique my interest.On that note, that are currently four next-level basics that I’m going for. It’s these items that I think could actually make my wa...

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrows-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good...

I remember the very first time I switched my glasses for contacts. I was shocked at the sight of my under-eye bags. What the hell are those things doing under there? I truly had no idea they were sitting there underneath my spectacles. Soon enough, sunglasses, meticulously applied concealer, and, of course, photo filters, became routine, while eye cream positioned itself as my number one skincare product. But there are certain things that even the most luxurious eye cream can’t fix, especiall...