In celebration of the upcoming Lunar New Year and to honor her AAPI heritage, Tower28 founder Amy Liu is giving the brand's best-selling "LipSoftie" Tinted Lip Treatment a special twist."Lunar New Year is a time for honoring Asian heritage, spending time with loved ones and of course, eating lots of sweets," said Liu in a press statement. The new colorway, "Red Bean Mochi," captures the essence of the beloved sweet treat enjoyed during this time of year, with a touch of rich, dark pink for a bea...

Ceremonia is ready to make your haircare routine easier in 2025 with the launch of its new Dry Shampoo "con Arrowroot." This non-aerosol formula is designed to be rolled directly onto oily areas of the head, offering 2.8x more usage than traditional aerosol products.Ceremonia's latest drop stands out from other dry shampoos with its alcohol-free formula while avoiding dreaded white casts. It's also dermatologist-tested, made with 100% post-consumer recycled materials and the packaging is plastic...

Rihanna never slows down and neither does Fenty Skin. The entrepreneurial queen is starting the New Year by bringing a taste of her home to your skincare routine with the launch of the "Cherry Dub Pore Purify'r" Gel Cleanser.Made with the Barbados cherry (packed with 10 times the vitamin C of an orange), this product brightens and refreshes your skin, giving you that Rihanna glow. This cleanser is perfect for those with an oily complexion as it gently removes excess oil and impurities while bala...

Leave it to Huda Kattan to go viral over a product that hasn't even launched yet. About three weeks ago, the beauty mogul shared an ASMR video of herself applying a mystery item. Now, she's revealed that it's her bestselling setting powder in a new, limited-edition shade, "Ube Birthday Cake."Perfect for tan to medium skin with olive or warm undertones, this new purple-colored gem is the same beloved powder that keeps your makeup in place while controlling shine. In addition to "Ube Birthday Cak...