Beauty
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E.l.f. Cosmetics and Tinder Collab on a Hot & Heavy Makeup Collection

Known for their insane collaborations, makeup giant e.l.f. Cosmetics is once again partnering with an industry disruptor known best for helping us all on the journey to love. The cosmetics brand and Tinder have hooked up to create a makeup collection worthy of date night.Alongside this launch, the unexpected duo is launching a social campaign entitled "Face the First Date" with Too Hot to Handle and Perfect Match star Harry Jowsey. View this post on Instagram A post shared by e.l.f. C...

info@hypebae.com (Hypebae) Thu, 12 Sep 2024 Hypebae
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Meet Sashiko Gals, the Women Stitching Japanese Tradition Into Your Sneakers

Sashiko, the traditional Japanese method of repairing and mending through embroidery, has long been part of the fashion conversation. Just about every major sneaker brand from Nike to Jordan Brand, Reebok and New Balance have paid homage to Sashiko. Recently, you may have noticed a handful of Sashiko creations going viral across social media, namely stitched up pairs like the Nike Air Rift and the Salomon Speedcross. But who are the makers behind Sashiko's new found popularity amongst sneakerhea...

info@hypebae.com (Hypebae) Wed, 11 Sep 2024 Hypebae
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Diotima Brings Jamaican Folklore to Life for Its SS25 Show

The Diotima Spring/Summer 2025 collection felt straight out of a storybook. Inspired by a Jamaican folklore called "Pocomania" (which means 'little madness'), the show let viewers immerse themselves in a fantasy landscape; a creative fairytale come to life.Addiction Tokyo, the Japanese makeup brand took the lead on beauty. Known for its creativity and ability to allow brand fans to be as expressive as possible, the prestige products were perfect for Diotima's theatrical look. "This makeup look i...

info@hypebae.com (Hypebae) Wed, 11 Sep 2024 Hypebae
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Eadem Launches Its First-Ever Body Care Product

Eadem, the BIPOC-founded beauty brand created for skin that is rich in melanin, has launched its first-ever body care serum, created to help heal and prevent ingrown hairs.The Smooth Slate Ingrown Relief Serum works to tamp down irritation and inflammation after hair removal, whether that's shaving, waxing or even laser hair removal. It will allow ingrown hair to come to the surface, essentially un-trapping it and helping made hyperpigmentation, while also slowing down hair regrowth.Made with po...

info@hypebae.com (Hypebae) Wed, 11 Sep 2024 Hypebae