Beauty
featured-image

Superga's 2750 Silhouette Celebrates 100th Anniversary

The chances are, you've probably laced up a pair of Superga 2750s without giving much thought to its origins, but this year marks a major milestone -- the 100th anniversary of this classic sneaker, Italy's first-ever tennis shoe. More than just another piece of footwear, the 2750 has woven itself into the fabric of Italian style, effortlessly blending sport and fashion for generations.What began in 1925 as a simple white cotton tennis shoe quickly transcended the court, becoming a go-to for Ital...

info@hypebae.com (Hypebae) Fri, 07 Mar 2025 Hypebae
featured-image

4 Fashion Brands Tapping Into the Mermaid Beauty Aesthetic

Pinterest is forecasting that the sea witch will dominate in 2025 and we're starting to think they might be onto something. "In 2025, Gen Z and Millennials will dive headfirst into sultry siren makeup, wet wavy hair and moody mermaid manicures from sunup to moonlight," the platform stated in its 2025 trend report.The numbers speak for themselves with searches for "dark siren makeup" up 40%, "dark mermaid makeup" skyrocketing 695%, the "wavy wet hair look" rising by 90% and "sea-inspired nails" s...

info@hypebae.com (Hypebae) Thu, 03 Apr 2025 Hypebae
featured-image

Don't Worry, MAC's Best-Selling "Studio Fix" Foundation Is Not Going Away

Rumors of MAC's beloved "Studio Fix" Powder Foundation being discontinued sent makeup artists into a frenzy online but the brand is finally setting the record straight. The cult-favorite product isn't going away, it's getting a reformulation.MAC's "Studio Fix" Powder Foundation's major makeover centers around removing the talc in its formula. Talc is used in makeup because of its ability to absorb moisture and allow products to transform skin texture into a more silky and smooth version of itsel...

info@hypebae.com (Hypebae) Thu, 03 Apr 2025 Hypebae
featured-image

10 Gender-Neutral Fragrances That Work On Anybody

Fragrance can blur the traditional boundaries of femininity and masculinity by overlapping and intertwining traditional conventions. Finding a scent that is truly your own is the embodiment of a spectrum of notes that are both traditionally feminine and masculine, not one or the other. In a gender-diverse and inclusive world, consumers are looking to buy into beauty that represents them on all fronts — with fragrance as the story of scent telling the bulk of our day-to-day lives.Are you in th...

info@hypebae.com (Hypebae) Wed, 02 Apr 2025 Hypebae