Beauty
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Buying Beauty Online is Hard—36 New Finds Our Editors Say Won't Let You Down

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good new...

Erin Jahns Sun, 27 Feb 2022 Who What Wear
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Saie Beauty Makes Makeup for Skincare Lovers—Here Are Its Best Products

As you might imagine, I follow a lot of beauty editors on Instagram. A few years ago, I started seeing editor after editor post about one makeup brand in particular—Saie Beauty. I was immediately intrigued. Once I see a bunch of beauty editors posting about a brand, I know it’s the real deal. I got my hands on the first Saie beauty launches, and from there, it’s history. I was immediately smitten with the brand. Saie is a high-performing makeup brand that prioritizes sustainable packaging...

Katie Berohn Sat, 26 Feb 2022 Who What Wear
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Coral Nails Are About to Take Over—Here Are the Best Shades for Every Skin Tone

Is it just me, or is coral one of the absolute best nail polishes out there? I can already hear some of you disagreeing, but let me plead my case. It's always on trend, it looks gorgeous on every skin tone, and adds the perfect pop of color to literally any outfit.Still not convinced? Well, let me bust out the big guns then. I asked celebrity nail artist Queenie Nguyen and Mazz Hanna, celebrity manicurist and founder of Mazz Hanna Beauty, to back me up here. Both wholeheartedly agree that co...

Shawna Hudson Sat, 26 Feb 2022 Who What Wear
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I'm Still Learning to Love My 4C Curls—These 20 Products Have Been Game-Changing

Self-love is the best love they say. I have to agree. As a girl who grew up in the era of relaxers and flat ironing our coils within an inch of their life, going natural was not a linear journey—especially when I looked in the mirror at my actual hair texture. And when I say actual hair texture, I mean without stretching it with roller sets, twists-outs, or any other form for manipulation. I want to make it clear I'm not against any of those techniques. But once I just allowed my hair to be, I...

Bianca Lambert Sun, 27 Feb 2022 Who What Wear