Beauty
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Metagirl and ASICS Go Grunge to Customize the GEL-NUNOBIKI

Known for unveiling the ultra-feminine side to the sneaker scene with her meticulously made customizations, Caterina Mongillo, a.k.a. Metagirl, brought her distinct design language to the Big Apple for a customization workshop with ASICS. Held at 41 Division St., in the heart of Lower East Side hotspots, the Italian creative hosted an intro class on personalizing the ASICS GEL-NUNOBIKI to add a fresh flair to your footwear.Gathered on the top floor of 41 Division, guests gave their full attentio...

info@hypebae.com (Hypebae) Wed, 16 Apr 2025 Hypebae
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SZA Is Entering the Makeup Chat

SZA is the latest artist to make her mark on the makeup world, joining the ranks of Selena Gomez and Rihanna, with the launch of her new brand, Not Beauty.Not Beauty's inaugural collection includes a lip gloss that arrives in three hues, "In the Flesh," "Strawberry Jelly" and "Quartz." Its formula provides long-lasting wear, adding hydration and plumpness to the lips, sans stickiness."Not Beauty wasn't about me trying to enter the beauty market, it's about me filling a need, it's about me needin...

info@hypebae.com (Hypebae) Wed, 16 Apr 2025 Hypebae
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Chillhouse Expands Into the Nail Polish Category With "Forever Wear"

Chillhouse is entering into the nail polish space with "Forever Wear," a two-step system that delivers gel-like performance without a visit to your technician.The Latinx-founded brand from entrepreneur Cyndi Ramirez includes a nail salon in New York City and a bestselling press-on collection. Its new product, "Forever Wear," consists of a combination — a "Chill Paint" color coat and a "Magic Finish" top coat.First, the buckwheat and hibiscus-infused "Chill Paint" is applied. After waiting for ...

info@hypebae.com (Hypebae) Wed, 16 Apr 2025 Hypebae
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e.l.f. and Katherine Legge Double Down on Commitment to Empowering Women

e.l.f. Cosmetics and NASCAR's own Katherine Legge are teaming up for the third year in a row, partnering with the driver as she continues to break the mold when it comes to competitive racing.Legge, the only woman who is currently in competition for both the NASCAR Xfinity Series and the NASCAR Cup Series, will drive a car that is adorned in e.l.f. Cosmetics imagery during a majority of her races this year. Her next competitions include the NASCAR Xfinity Series races on April 19 and during the ...

info@hypebae.com (Hypebae) Mon, 14 Apr 2025 Hypebae