Coat season is upon us, and if you haven’t already nabbed yourself a cozy winter topper, then you’ve come to the right place! Not to sound like a broken record, but a coat is one of the most important items you can buy in winter—protecting you from the elements and serving as your most stylish layer.Amazon has been a surprising winner in the coat department. As I went down a rabbit hole on their site while shopping for new kitchen appliances and other knick knacks last week I couldnâ€...

The reviews don't lie.If you're reading this, then you're probably looking for more beauty products to add to your collection. Whether it's a gift for yourself or a friend for the holidays, there are a bunch of beauty products available on Amazon, from lipsticks to face masks. You really can't go wrong with a face mask for a gift exchange. (Who doesn't love a nice face mask after a long day?) To help you navigate the thousands of beauty and skincare products on Amazon, we've made a list of the...

There's nothing I love more than scoring a stylish yet affordable piece, and one of the best places to do just that is Amazon. With the endless number of products on the site, it's completely understandable why many shoppers quickly give up on their search for fashionable pieces. Thankfully, Who What Wear editors are pros at finding all the gems throughout Amazon's offerings. In fact, we recently put this to the test with three editors, myself included, when we were each given $25 to spend a...

Have you ever felt lost in the Amazon fashion vortex? It's an exciting place with thousands of products, reviews, and ratings, and an onslaught of familiar designers and newly discovered brand names may come swirling into your cart haphazardly. Well, I have, and this is one of the reasons that ratings, TikTok reviews, and editor picks hold value when it comes to such an overarching retailer. I consistently save relevant "review TikToks" for Amazon products and scroll the top-rated fashion pi...