I’m not going to lie. I spend an absurd amount of time perusing the pages of Amazon. I have my job to thank (or blame) for this along with having a baby. (Every parent knows what a saving grace Amazon Prime can be!) As the senior fashion market editor and shopping specialist, it’s my job to search high and low for the most desirable items from our favorite retailers, Amazon included. While the multibrand retailer can feel overwhelming, I’ve learned from experience that it can also be a...

Shopping on Amazon requires a certain skill, especially if your goal is to locate the best-looking basics and trends on the site. As someone who spends way too much time scrolling through the endless amounts of products on there, I can tell you with confidence that when I select an item to appear in a shopping story for all of you, I have a reason or two why beyond the fact that it "looks" good. Some of the items you're about to see are favorites amongst our Who What Wear shoppers, and some are...

It’s mid-February which means I’m stuck in that awkward time between winter and spring where I'm not quite ready to get out my lightweight floral frocks but I'm also officially over wearing heavy turtlenecks. I have however been leaning on trusty layers that I can throw over practically everything I own. There are three items that I consider the perfect in-between-season layers that I’ve been wearing non-stop lately—easy to throw on with my sweats, jeans, or comfy dresses for my daily...

It can't just be me—I had to do a double-take when I saw these Amazon finds because they're just so stunning. Perusing the site's new arrivals is a weekly, if not daily, activity of mine and on my latest visit, I came across more than a few finds that actually stopped me dead in my scrolling tracks. While most of these pieces fall around (or well under) the $100, I wouldn't blame you for assuming otherwise.As a fashion editor, I have a keen eye for spotting expensive-looking details an...