Amazon
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All The Amazon Fashion Items I Found Because of TikTok

If you read Who What Wear on the regular, you might already know that over here, we're a little TikTok obsessed. It's an obsession we're not afraid to admit, because can you really blame us? Users continue to give A+ content on the app and we can't stop giving them an audience. My latest video wormhole has been product roundups that include unique and affordable finds off of Amazon. While I've shopped for the occasional home item or basic off Amazon, I've never really looked to the retaile...

Yusra Siddiqui Sun, 26 Dec 2021 Who What Wear
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This Expensive-Looking Amazon Brand Is Every Fashion Editor's Best-Kept Secret

In case you were curious, yes, fashion editors shop on Amazon. In fact, fashion editors shop on Amazon a lot. Beyond the beauty products and cute home goods, our editors are known for sourcing the best clothing, shoes, and accessories from the retailer as well, but it's all thanks to a few tricks they've got up their sleeves. One of our best-kept secrets for scoring the most expensive-looking pieces on Amazon isn't really a trick at all; it's a brand.The Drop, one of Amazon's in-house brands ...

Lauren Eggertsen Fri, 17 Dec 2021 Who What Wear
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I Live In Cozy Sweaters This Time Of Year, and These Are Topping My List

I’m pretty sure I’ve worn the same outfit for the past three days and I’m not even kidding. Sherpa sweatshirt, Lululemon Wunder Under leggings, and fuzzy socks. Repeat.No matter how much heat we blast in our apartment, I am always cold. Maybe it has to do with being anemic, but I’m convinced that there is just a constant chill in the air after November 1 that does not go away. It also doesn’t help that I’m always in cold weather. From New York to Chicago for Thanksgiving, I have gon...

Gaby Keiderling Mon, 13 Dec 2021 Who What Wear
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Little Fashion Gifts Under $20 That Ship Super Fast (in Case You Forgot Someone)

They say there are five love languages; we give and express love through words of affirmation, acts of service, gifts, quality time, and physical touch. While I think I may fall into a few of these categories, I will say that receiving gifts is definitely one way to my heart. I’m not talking about massive presents or grandiose gifts. I’m talking about the little things that you get here or there from someone you love. It’s the scones from my favorite bakery in Chicago that my mom send...

Gaby Keiderling Thu, 09 Dec 2021 Who What Wear