Adidas Running just announced that Brazilian-American actor and Riverdale star Camila Mendes is officially joining its family. United by a shared passion for running and its community focus, the new partnership encourages those with a "complicated relationship with running" to embrace their unique journey.Teaming up to launch new colorways of the adidas Supernova Rise 2 sneaker, the announcement comes complete with a campaign that captures Mendes' journey so far. Designed to "elevate the everyda...

Far more girls drop out of sports during school than boys, it's a fact and one that directly impacts the amount of women in professional sports. According to Roberta Stothard, adidas' product manager in football apparel, there are a few reasons for it."From negative perceptions about their own bodies to limited access to their sport beyond school or university -- girls see a list of reasons that all support the idea that 'This isn't for me anymore,'" she tells us. As part of her role, she leads ...

Y-3's Spring/Summer 2025 collection takes performance running to the next level with the launch of its "Adizero Running" capsule. Fronting the campaign is record-breaking marathon runner Tigst Assefa, captured running through the breathtaking landscapes of Addis Ababa. Her quiet determination and groundbreaking achievements embody the spirit of Y-3 -- where innovation meets boundary-pushing design.In collaboration with adidas, Yohji Yamamoto reimagines two elite running silhouettes: the Y-3 ADIO...

Fashion and fitness girlies are becoming one and the same these days, as the two industries continue to converge. Major labels are debuting sports-informed ranges and runway inspiration has heavily tapped into the athletic industry — offering collections that allow you to suit up in style. LA-based label STAUD has caught the attention of the fashion-obsessed in seasons past, capturing the current self-expressive zeitgeist through whimsical beaded bags and chic ensembles for the girl who wants ...