Following the launch of Arsenal Women's first-ever retail range, the club took things beyond the pitch, teaming up with London's very own Dykes Who Hike -- a thriving community of LGBTQIA+ women, trans and non-binary individuals who come together to explore the outdoors.What started as a simple hiking group has grown into something much more. Founded just over a year ago by friends Lucy Cooper and Yas Message, Dykes Who Hike evolved from a safe space for outdoor adventures into a close-knit comm...

Victoria's Secret launched its latest style of the "VSX" sports bra collection, bringing performance and style together like never before. Featuring models Taylor Hill, Mayowa Nicholas, Solange Van Doorn and Nneoma Anosike, the new campaign proves that you don't have to sacrifice looks for functionality when it comes to workout gear.The standout in this new lineup is the "Incredible Max" sports bra. Designed for ultimate flexibility, it's built with an ultra-flexible wire and a molded one-piece ...

PUMA's latest campaign, "Go Wild," isn't just about running -- it's about everything that comes with it: the struggle, the grind, the sweat. But most importantly the highs.Set to a track inspired by Afroman's early '00s hit Because I Got High, the film cleverly syncs its visuals with the adapted lyrics, adding a dose of humor and an all-too-relatable truth: once you've tasted the runner's high, you'll always be coming back for more. Runners will get it. Non-runners? Well, maybe it's time to find...

We're all aware of football shirt sponsorships to some extent, but Manchester City is steering the game in the right direction with their latest partnership. The football club has teamed up with snuggs, making them their official period underwear partner, with star defender and first-team captain Alex Greenwood stepping in as the brand's ambassador. To mark the collaboration, snuggs is launching a co-branded collection of high-performance period underwear, designed to keep athletes comfortable a...