Sports
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Reebok and WNBA Tie the Knot With a Multi-Year Partnership

Reebok and the WNBA are stepping back onto the hardwood together, reigniting a relationship that's been decades in the making. The sneaker giant has a storied history in women's basketball -- from designing women's basketball shoes in the '80s to sponsoring powerhouse collegiate teams in the '90s.This summer, Reebok deepened its ties to the game by partnering with LSU superstar Angel Reese and launching a shoe and apparel collection. The partnership was cemented even further in October with a l...

info@hypebae.com (Hypebae) Fri, 20 Dec 2024 Hypebae
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Jane Fonda’s Back – And She’s Bringing Retro Fitness With Her in a Futuristic Way

The iconic Jane Fonda is making her long-awaited return to fitness, this time in a collaboration with Meta Quest's Supernatural platform. She's launching a four-part, '80s-inspired workout series that allows you to get fit from the comfort of your living room — all with the assistance of virtual reality. After a 40-year break from the world of exercise, Fonda has taken the creative lead on this project, selecting everything from the music to the choreography.Her series offers a range of dynami...

info@hypebae.com (Hypebae) Thu, 19 Dec 2024 Hypebae
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Kappa and Jessie Diggins Confirm "Winning Starts Within"

This year has delivered a parade of unforgettable sports moments that redefined the cultural impact of athletics. At the Paris Olympics, South Korea's Kim Ye-ji showcased extraordinary focus to claim silver in the women's 10-meter air pistol. Tennis star Naomi Osaka made her much-anticipated return to the court, while Angel Reese lit up her rookie season in the WNBA. 2024 was packed with action, we even rounded up seven standout sports campaigns that transcended the game itself.And to wrap it a...

info@hypebae.com (Hypebae) Thu, 19 Dec 2024 Hypebae
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Adidas Gets Comfortable with the Supernova Rise 2

Last year's release of the adidas Supernova Rise was a refreshing introduction to the running footwear landscape, prioritizing comfort and stability in a world that's infiltrated with intimidating jargon and high mileage goals. The intention behind its release was straightforward: to get more people to start running. A year later, the brand is staying on pace with this mission, releasing a sophomore edition in the Supernova Rise 2 featuring a reduced weight and revamped heel construction.Since t...

info@hypebae.com (Hypebae) Tue, 10 Dec 2024 Hypebae