Persil, the renowned German laundry detergent brand, teamed up with Arsenal WFC to drive an important conversation -- one that extends far beyond the pitch. Together, they launched a groundbreaking initiative through the club's community program, Arsenal in the Community -- aimed at dismantling the stigma surrounding periods in sports.Titled "Every Stain Should Be Part of the Game," this initiative features a series of thoughtfully designed workshops where young girls and boys can openly discus...

Since its inception, SKIMS has dipped its toe into the world of sport, featuring athletes in its campaigns and launching partnerships with Team USA and the WNBA. Now, it's taking its affinity for athletes one step further by launching an all-new brand with Nike.Designed to deliver "industry-leading innovation," the new NikeSKIMS partnership offers a full product line with the aim of inviting "more athletes and women into the world of sport and movement." Launching this Spring, the first collecti...

Ah, the saga continues. Kendrick Lamar's halftime performance at the 2025 Super Bowl went viral for many reasons. One, he brought out SZA, two, his flare jeans ate -- and sold out -- and three, he brought out Serena Williams.Unbeknownst to many, Williams has been publicly dragged for crip walking and honoring her California roots. She also dated Drake almost a decade ago and as many music lovers know, the Toronto singer never got over her.So, Lamar, King of references, invited the tennis ic...

Luxury streetwear label Off-White™ will officially be worn on the pitch – and the kit is a thing of beauty. Partnering with PUMA and AC Milan – and poignantly dropping during Black History Month – the design is titled "Dreamland" and features powerful symbols throughout. The number 63 is printed on the inner collar of the jersey, a nod to the football club's history and its first European Cup win in 1963, as well as a tribute to Martin Luther King Jr.’s iconic “I Have a Dream” spee...