Supermodel Irina Shayk just starred in the new campaign from Emily Oberg's Sporty & Rich, marking the debut of its highly anticipated "Sports Collection." Launching just next month, the new offering leans into the "sport" part of the brand's heritage, developing performance-led pieces that still keep comfort and style at the heart.Featuring gym shorts, tank tops, crewneck sweatshirts and sweatpants, the collection is designed to support both hardcore workouts and lower-intensity days, plus t...

As the weather warms up and racket sports take the limelight, H&M Move is stepping onto the court with a fresh take on activewear. The brand's Spring/Summer 2025 Women's Resort lineup reimagines classic silhouettes for activities like tennis, pickleball and padel, blending sporty chic with performance.Designed for movement, the range includes skirts, sports bras, fitted tops and zip-up jackets, complemented by accessories like socks, sunglasses and caps. Made with DryMove fabric, each clothi...

Women's football and women in sport overall are finally getting their flowers –– and it's about time. Leading the charge is PUMA ambassador and FC Barcelona's winger and forward Fridolina Rolfö, known for her speed and goal-scoring instinct. In 2023, she made history, netting the winner in the Champions League final in Eindhoven, sealing a 3-2 victory against her former club Wolfsburg. Fast forward to the 2024/2025 season, and she's already found the back of the net five times in Liga F, Sp...

IDA Sports, a brand dedicated to designing performance footwear for women, teamed up with Guinness to create a boot that should have existed long ago: the "Never Settle" boot -- the first-ever soft-ground rugby boot designed specifically for female athletes.For years, female athletes have had no choice but to wear football and rugby boots designed for men's feet -- shoes that don't quite fit, fully support and often leave them at higher risk of injury. That changes now.These boots are a long-ove...