Footwear
featured-image

Axel Arigato Debuts the New Onyx Sneaker

Axel Arigato just unveiled the latest addition to its sneaker repertoire, launching through a new campaign starring Bottoms actor Havanna Rose Liu. The new sneaker, dubbed the Onyx, lands in both men's and women's ranges and takes inspiration from retro basketball silhouettes from the '80s and '90s.Celebrating the release is a new campaign lensed by New York native Tyrell Hampton, which coincides with the upcoming opening of Axel Arigato's first-ever US store in NYC this summer. The campaign see...

info@hypebae.com (Hypebae) Thu, 14 Mar 2024 Hypebae
featured-image

NewJeans' Hanni Is UGG's Newest Global Ambassador for 2024

UGG just announced NewJeans member Hanni as its global brand ambassador for 2024, resulting in a brand new campaign showcasing UGG's latest summer-ready silhouettes. Including the GoldenGlow and Stratus Sandals alongside the Venture Daze Clog and Slide, the campaign aims to explore a playful take on the conventional "To-Do List," and sees Hanni swapping everyday tasks for eccentric adventures."UGG is a brand that I have grown up with and that exist very fondly in a lot of my younger memories, so...

info@hypebae.com (Hypebae) Wed, 13 Mar 2024 Hypebae
featured-image

Kylie Jenner Spotlights Sam Edelman Signatures in New SS24 Campaign

Contemporary footwear label Sam Edelman just dropped its new Spring/Summer 2024 campaign, starring Kylie Jenner. Acting as the brand's newest muse, Jenner appears in the campaign spotlighting Edelman's newest designs. Marking the start of the brand's 20th anniversary celebration, the campaign captures Jenner's allure and merges it with the essence of Edelman."This campaign epitomized that fashion is more than just something to wear, it is a source of power," said Jenner in a press release. "I lo...

info@hypebae.com (Hypebae) Tue, 12 Mar 2024 Hypebae
featured-image

Sporty & Rich Teases New adidas SL72 Silhouette

Emily Oberg's Sporty & Rich is back with another stellar adidas collaboration, though this time, it's not all about the Samba. Off the back of Oberg's coveted colorways of 2023's biggest shoe, the founder now has her sights set on a different adidas silhouette. This time, the collaboration centers around the archival SL72 sneaker, drenched in a bright blue and yellow colorway."An SL72 in a Sweden-inspired colorway, a nod to my half-Swedish roots," the Sporty & Rich founder shared in an I...

info@hypebae.com (Hypebae) Mon, 11 Mar 2024 Hypebae