This year, Under Armour has been making waves in the running scene with its Infinite Elite shoe offering an innovative solution to the demanding runs of both casual and professional runners. Now, in a close-up look at the technicality of the shoe, Hypebae spotlights three individuals in a new campaign that documents how they use the Infinite Elite to push the limits of their performance. The first leg of the series began by delving into the runners’ ultimate city circuits, touching base in Man...

Born in Brighton, Story MFG has built a reputation for creating the most beautiful and sustainable pieces with a focus on natural processes, using natural fibers and earth material dyes like leaves, flowers, fruit and even sunlight. The eco and natural clothing brand has collaborated with Tokyo-based footwear label, Suicoke, renowned for its rugged outdoorsy strap sandals that perfectly complement the brand's earthy sustainable ethos.This is the first time the two brands have come together, with...

NYC's The Flower Shop is the it-girl of bars and restaurants right now. From hosting events with Jamie XX and Romy to hosting Alex Consani for her birthday, The Flower Shop is one of the very few places in New York that actually feel like a '70s house party, while serving up delicious old-school diner classics like cheeseburgers, chicken sandwiches, wings and mozzarella sticks. As if that weren't enough, this beloved bar and restaurant is now adding another exciting item to its menu -- a collabo...

Paris Texas continues its sensual cowboycore aesthetic for Fall/Winter 2024, this time teaming up with renowned photographer Harley Weir for a campaign drenched in her signature hues. Capturing the Paris Texas woman in an "eternal sunset," the campaign, styled by Mel Ottenberg, depicts the brand's duality, fusing a wild spirit with a soft nature.Shot against a backdrop of the American desert, FW24 is captured amidst the grandeur of Joshua trees and golden skies. "In the American desert's silent ...