Athletes are often driven by the "go hard" mentality, but what if that's not always the best approach? What if we celebrated the "SOFT WINS"? That's the focus of On's latest campaign, encouraging athletes to adopt a more balanced and thoughtful mindset.Rather than pushing through at full speed, the campaign encourages runners to honor personal milestones, embrace the running experience and build connections within their communities. After all, sports should nourish both the body and mind -- some...

In every lane, Black creatives carve their own path forward  – fueled by the steadfast support of their community, a deep-rooted desire to drive their culture forward and a true calling to bring their artistic visions to life. In honor of Black History Month, Hypebae is shining light on Black creatives from fashion, footwear, beauty and sports who are making waves in their prospective industries.For five Black creatives changing the status quo of the style scene, namely in footwear, there's m...

The resurgence of the Mary-Jane is alive and well, with more and more footwear labels releasing their own versions of the shoe. UGG is the latest brand to tap into the trend, dropping its own shearling-lined version, dubbed the Bea Mary Jane.Drawing inspiration from the UGG Classic Boot, the new silhouette is crafted from an ultra-light sugarcane EVA outsole and sits atop a 1.75-inch platform. Featuring signature UGG detailing, like the Twin Seam and Overstitched Binding, the shoe boasts a cozy ...

Kiko Kostadinov's ongoing partnership with ASICS is the gift that keeps on giving, regularly dropping killer new colorways and unexpected combinations. Now reaching its seventh year, the latest release sees the London-based label reinventing the ASICS GEL-DS Trainer with four eclectic colorways.Starting with a blend of blue and green hues, the "Waterfall/Lichen Rock" colorway boasts a mixed material upper with hits of apple green and bright blue and is probably the brightest colorway yet, follow...