J.Crew, bastion of preppy style, has hired streetwear heavyweight Brendon Babenzien as its new creative director of menswear. Babenzien, who founded cult streetwear brand Noah in 2015 and served as design director at Supreme for 14 years, will bring a fresh perspective to J.Crew, whose business has floundered during the pandemic."J.Crew has always been a part of my life -- quietly, subtly in the background, slowly becoming the platform from which to build my personal style," Babenzien said in an...

Behind the Atelier is a fashion-focused series that examines the unique backstories and design processes behind the fashion industry’s most captivating talents. Pulling back the curtain on each designer’s creative space and practice, Behind the Atelier will highlight and give an inside look into the industry’s most exciting names. For the seventh installment of the series, HYPEBAE sat down with James Flemons, the founder and designer of the Los Angeles-based brand, PHLEMUNS. In a candid c...

From K-beauty brand HERA to Chum-Churum soju, BLACKPINK member Jennie continues to compile an impressive portfolio with new campaign deals. This time around, the K-pop star is spotted wearing underwear pieces from Heron Preston x Calvin Klein's latest collection.Revealed last month, the co-branded lineup marks Preston's first gig after joining the American brand as a creative consultant. The undergarments, donning CK's iconic logo along the elastic waistband, are highlighted with hints of the de...

In celebration of the 501 jeans' 148th birthday, Levi's has launched a special campaign spotlighting the iconic garment. The project stars seven talents – Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford and Shai Gilgeous-Alexander – who embody the 501 spirit of creativity, authenticity, self-expression and originality."The 501 is the original blue jean so it made sense to celebrate our icon with this cast of Originals," Levi’s Chief Marketing Off...