Fashion
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Haircare Brand Ceremonia Expands Offerings With Terrycloth Apparel

Ceremonia, the clean haircare brand celebrating Latinx heritage, is now expanding its product offerings with a collection of terrycloth items. Created in partnership with female artisans and family-run workshops in Colombia, these pieces are must-haves for your next trip to the beach.The range is comprised of a scrunchie, reversible bucket hat and short-sleeved shirt, all made using terrycloth material in pastel colors. The button-down tee dons a color-blocked look with shades of coral orange, l...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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This "Circus" Collection Is Parade's Most Theatrical Launch to Date

Parade is back with another lingerie collection, dubbed "Circus." Split into three "acts," the line includes new iterations of the brand's signature silhouettes.Act one features Parade's Re:Play fabric dressed in jewel tones and its Universal material covered in a "House of Mirrors" print. The label has also debuted its first asymmetrical bralette perfect for wearing on its own under a sheer loose top with denim shorts this summer. Act two consists of silky mesh and lace designs inspired by caba...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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Gucci Is (Still) Fashion's Hottest Brand

According to Lyst's latest quarterly fashion report, consumer tastes haven't changed much since the beginning of the year.In a ranking of fashion's most popular brands and products of Q2 2021, the global shopping platform reveals that Gucci is still the industry's house of choice, thanks to buzzy initiatives spearheaded by Creative Director Alessandro Michele: a "hack" with Balenciaga, as well as a maximalist line of home decor and furniture.Coming in at second-hottest brand is Dior, which moved...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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Keep Moving With the Super Mario-Themed TAG Heuer Connected Smartwatch

Nintendo and TAG Heuer have teamed up for the first time to fuse the Swiss brand's Connected smartwatch with Super Mario.Marrying the worlds of watchmaking and gaming, the collaborative timepiece puts emphasis on sport and technology, offering users a fun way to get active. The design, which arrives with a bold red strap, is based on a reward system where Mario will greet the user in the morning. Throughout the day, the character will keep you motivated with multiple stages while playing differe...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE