AVAVAV's fashion week showcases are always one to watch. From parading half-dressed models down the runway to encouraging the audience to throw online haters in the trash, each show offers a unique commentary on the state of the industry while masquerading as a viral moment that you can't help but celebrate. Its Spring/Summer 2025 showcase at Milan Fashion Week was no different, this time exploring fashion's relationship with sports.Set inside Milan's Forza e Coraggio sports arena, the SS25 show...

Every fashion week season, we're exposed to new collaborations, collections and most importantly: new trends. The Spring/Summer 2025 season so far has teased a couple of styles and hues that we're certain will become a bigger part of our future wardrobes, one of which is a vibrant shade of electric blue.First spotted in New York courtesy of Christian Cowan, the striking hue made its way to London at Chet Lo's SS25, appearing on sheer dresses, two-piece sets and even in models' hair. Next, we sa...

PUMA and KidSuper are back with a bang, rekindling their relationship to continue the release of their football-inspired collections. Drawing inspiration from PUMA's athletic heritage, the new collection brings KidSuper's signature color palette to a slew of sportswear silhouettes.Featuring new footwear, apparel and accessories, the new collaboration blends form, function and contemporary design. Featuring standout pieces like the Cellerator Track Pants and Jacket, Reversible Vest and MMQ Jacket...

Every season, there are those few colors that pop up again and again, on fashion week runways, on all the Instagram it-girls and inevitably: our For You Pages. During the Fall/Winter 2023 season, it was shades like peach fuzz and bright red that dominated our feeds and for Spring/Summer 2024 -- there was a new hue in town.Butter yellow began to steal the limelight, evidenced by fashion week collections from Jacquemus, Bottega Veneta, LOEWE and Paloma Wool -- to name a few. So far, it's arrived i...