Fashion
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UNIQLO and J.W. Anderson's SS25 Collection Will Have You Sailing Into Spring

In 2025, UNIQLO and J.W. Anderson will be back at it for their eighth year of fashion domination. This time, they'll be serving up a Spring/Summer collection that's less "stuffy prep school" and more "cool kid with a yacht" -- offering a fresh, polished and reinvented take on their previous collections. The latest drop will feature classic silhouettes with a modern flair and is designed to elevate your wardrobe with effortless sophistication.The lineup will cover all the bases: sharp blazers, re...

info@hypebae.com (Hypebae) Fri, 20 Dec 2024 Hypebae
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The 10 Best Fashion Campaigns of 2024

Every fashion year is characterized by the it-brands and designers, the fashion week shows and their subsequent trends and the popular items that keep us coming back for more. In and amongst all that though, are the campaigns that got us all talking, breaking new ambassador announcements, translating the visions of new creative directors and perhaps most excitingly: tapping up the people at the heart of the cultural zeitgeist.Offering the perfect aesthetic cocktail of celebrity, photographer an...

info@hypebae.com (Hypebae) Fri, 20 Dec 2024 Hypebae
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From Temporary to Transformative: Exploring the Future of Fashion and Beauty Pop-ups

Let's say you've already had your photo taken inside a washing machine, flicked through clothing rails on the top of an afternoon tea bus and tried on makeup inside a giant stick of blush on the street — what happens next? Pop-up stores have always been in fashion and with rising rents, the temporary physicality is more attractive for brands than ever before. With all experiences though, there comes a time when we've been there and done it all — so how do brands keep it interesting?Amidst vi...

info@hypebae.com (Hypebae) Thu, 19 Dec 2024 Hypebae
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Meet Re-Layer, London's Newest Aprés-Sport Brand

Re-Layer is the newest London-based, aprés-sport brand you need to know about. Designed for fearless women who aren't afraid to push boundaries, the brand takes inspiration from "the fear of being average" and aims to encourage its wearer to "transcend mediocrity."Founded this year, the lifestyle label is made for those who prioritize their health and lead with style, offering a capsule collection of wardrobe staples to wear everywhere from city streets to mountain peaks. Inspired by movement a...

info@hypebae.com (Hypebae) Wed, 18 Dec 2024 Hypebae