Fashion
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Victoria's Secret Opens Its Valentine's Day Shop

In celebration of Valentine's Day, Victoria’s Secret releases a new campaign.No matter how you plan to spend the day of love, with the girls, bae or yourself, Valentine's Day is a day to celebrate all forms of intimacy. Starring models Devyn Garcia, Grace Elizabeth, Mayowa Nicholas and Taylor Hill, the V-Day shop features a seductive range of slip dresses, corsets, sleepwear (including the cutest fuzzy slippers) and beauty products.With prices ranging from $12.50 to $138 USD, there's a p...

info@hypebae.com (Hypebae) Wed, 08 Jan 2025 Hypebae
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Axel Arigato Wants You to Take Life "At A Snail's Pace" This January

Off the back of its life-sized holiday campaign, Swedish fashion label Axel Arigato continues exploring its love of nostalgia and childlike imagination. Evolving its unique visuals from 2024, the first campaign of the year once again draws inspiration from "the playful worlds created within shoeboxes," this time introducing life-sized snail shells as a backdrop.Paying tribute to the shells collected by creative director Jens Werner as a child, the "At A Snail's Pace" campaign sees a collaboratio...

info@hypebae.com (Hypebae) Tue, 07 Jan 2025 Hypebae
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Gentle Monster Announces a Glitzy New Jewelry Collection for 2025

Off the back of its viral product marketing, distinctive campaigns and impressive collaborators, Gentle Monster is back with its first drop of 2025. Landing next week, the viral eyewear brand is doubling down on its affinity for jewels, launching an all-new jewelry collection.Comprising 10 core styles, the collection includes a range of wire and metal eyewear frames and sunglasses with jewelry-inspired detailing. Seemingly an evolution of previous releases like its Jentle Salon collection -- whi...

info@hypebae.com (Hypebae) Tue, 07 Jan 2025 Hypebae
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Kendall Jenner Is the Newest Face of Adanola

UK-based activewear label Adanola just launched its biggest campaign face yet, teaming up with none other than Kendall Jenner. Known for her affinity for activewear, Jenner showcases the brand's newest collection, pictured in cozy half-zip sweats and leggings.Lensed by Sean Thomas and Carlos Nazario, the collection campaign was shot in a pared-back studio in Los Angeles, channeling the era of '80s and '90s sportswear shoots. Styling Jenner with retro headbands, caps and bike shorts, the result ...

info@hypebae.com (Hypebae) Tue, 07 Jan 2025 Hypebae