Fashion
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Get Your Sweat On with FLANNELS' Latest Active Campaign

As January rolls on, the familiar New Year, New Me mantra is currently on many of our minds. Just in time, FLANNELS is here to help us power through the first month of the year -- because who doesn't need a little extra motivation to kickstart those New Year's resolutions, right?Its latest activewear campaign celebrates movement, strength and freedom -- everything we could use a bit more of this January (especially with the sun setting before dinner and temperatures dropping even lower.) As goin...

info@hypebae.com (Hypebae) Thu, 09 Jan 2025 Hypebae
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Taylor Russell Is a Vision in the Woods for LOEWE's SS25 Campaign

LOEWE just reunited with David Sims for its Spring/Summer 2025 campaign, exploring the relationship between body and landscape. Taking things back to LOEWE's "geographic roots" and connection to Spain, the campaign brings its talents to the great outdoors, capturing crinoline dresses and signature bags amidst the forest.Captured in the countryside air of Taverter, an area in Catalonia, the images aim to highlight LOEWE's affinity for the natural world. Starring Taylor Russell and Drew Starkey, S...

info@hypebae.com (Hypebae) Thu, 09 Jan 2025 Hypebae
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Martine Rose Evolves Her MFW Debut With a New SS25 Campaign

For Martine Rose's first campaign of 2025, the London-based designer has teamed up with long-term collaborator Sharna Osborne for a lo-fi take on her Spring/Summer 2025 collection. The SS25 campaign continues to question traditional notions of beauty, drawing inspiration from the brand's Milan Fashion Week debut, in which models donned latex-hued prosthetics and wigs.Dedicated to a "visual expression spawned from disturbance, humor and sex," according to the brand's press release, the campaign l...

info@hypebae.com (Hypebae) Wed, 08 Jan 2025 Hypebae
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11 of the Coolest Female Fashion Photographers To Follow for Creative Inspo

Alongside campaigns from fashion brands starring our favorite celebs and influencers, it's the photographers themselves that provide endless amounts of inspiration -- both in a fashion sense and for our own creative direction. Whether it's their signature aesthetic style and color palette, subject matter or the roster of brands they work with, there's plenty of inspiration to be found on the Instagram pages and websites of these creative visionaries, so if you don't already, it's time to click t...

info@hypebae.com (Hypebae) Wed, 08 Jan 2025 Hypebae