Cult-loved swimwear and loungewear label Frankies Bikinis just dropped the ultimate celebration of its stunning community. Launching "Travel Diaries by Frankies Girls," the new campaign captures the brand's it-girls going about their days in different locations. Featuring Olivia Aarnio dressing up in Dublin, Allegra Samsen on the go in New York and Amelia Kring styling for her next night out, the lo-fi visuals spotlight the brand's new collection in the most chic way.Presenting best-selling sil...

Lunar New Year, celebrated across East and Southeast Asia, marks the start of the lunisolar calendar. While each country has its unique traditions and customs, the shared themes of renewal, prosperity and unity are at the heart of the festivities. Each year is tied to one of the 12 zodiac animals in a repeating 12-year cycle and for 2025 the spotlight is on the Snake. Symbolizing transformation, growth and stability, the Snake is all about shedding the old and welcoming new beginnings with the t...

Chet Lo was always destined to explore more than just fashion. In 2023, the London-based designer told us as much during an interview surrounding his Fall/Winter 2023 show at London Fashion Week. "I really want to be able to expand the brand outside of just fashion and into the world of design," he told Hypebae. "I think I have a lot more to offer than those [areas] and I really want to touch every part of someone's life and be able to invite them into my universe."Fast-forward just two years an...

Rising performance-wear company On first announced FKA twigs as its newest Creative Partner back in April 2024, specifically looking after its new training vertical. Tapping into twigs' avant-garde approach to dance and choreography (evidenced by her performance at Valentino's Paris Fashion Week show), the partnership sees the artist supporting high-performance pieces that enable a wide range of movements.In September 2024, the duo dropped a new training campaign, introducing the Fall/Winter 202...