The winter season is finally upon us; naturally, it's time for a subtle wardrobe refresh. As fashion trends come and go, the it-girl uniform remains the same: quality basics, playful style and plenty of confidence. As we recently explored what it means to be an it-girl in 2024, we're looking for brands that capture that sense of effortless flair, cultivating an inclusive community of ultra-cool, creative and confident women.This includes Spanish-based brands like Feners and Paloma Wool, rising...

NINGNING, member of the South Korean girl group aespa stars in Versace's new Holiday campaign, bringing optimism and style to the festive season. Spotlighting the new Holiday collection, the campaign features a range of apparel, accessories and homeware, creating the perfect gifts for friends and family everywhere.The star of this season is undoubtedly the new Versace Tag bag, arriving in a subtle palette of pastel colors, alongside the new Kleio silhouette, which arrives in "English Rose Pink,"...

This year has been a delightful celebration of all things cute, from Sandy Liang's collaboration with Monchhichi to TONYMOLY's team up with Squishmallows. As 2024 draws to a close, Acne Studios is embracing this whimsy spirit with a charming Moomin collaboration that immerses us in Tove Jansson's enchanting Moomin universe.This collab has everything you need to stay cozy and stylish this winter including wool cardigans, shirts, graphic tees, denim jeans and fun accessories such as a Moomin-ifi...

As we gear up for the start of the festive season, Holzweiler is looking ahead to Spring/Summer 2025. Launching its new SS25 campaign, dubbed "Memories," the new release acts as a meaningful homecoming for the brand, celebrating its Norwegian roots. Transporting us to the remote island of Krøttøya, the campaign celebrates its fishing heritage and vibrant aesthetic."We wanted to evoke the energy of two young people returning to this island—perhaps to visit their childhood home or connect with...