Versace's "Biggie" sunglasses pay tribute to the late rapper Notorious B.I.G., who was known for his love of luxury. Celebrating the legacy of today's musicians, artists, culture-makers and innovators, the bold silhouettes aim to reflect a blend of street style and high fashion.Re-emerging for a new generation, the brand's newest campaign sees global superstar Sabrina Carpenter and NBA basketball player Alexandre Sarre representing the next iterations of the Biggies community."I am thrilled to h...

London-based label Fruity Booty just launched its first-ever sleepwear collection, designed for those who like to mix and match. Allowing the wearer to create their own "sleep ensemble" that is unique to them, the collection includes a range of knickers, hot pants, pajama bottoms and tops.While searching for inspiration, the brand came across a vintage pair of oversized jacquard knickers. Leaning into that cozy, comforting energy, its own collection aims to replicate that uniqueness through soft...

Forget predictable gifts—this year, it’s about gear that works as hard as it looks. Oakley has mastered the art of merging technical innovation with head-turning design, crafting pieces that excel in any environment. From weatherproof outerwear to eyewear that’s as functional as it is futuristic, these picks are made for those who refuse to compromise on performance or style.In our newest Hypebeast Gift Guide, we’ve curated standout Oakley products that make perfect sense for the boundar...

Gucci just unveiled its new "Gift" campaign, conceptualized by creative director Sabato De Sarno. Unfolding across four distinctive chapters, each installment focuses on a specific part of the holiday season, from glamorous nights away to finding your way back home.Featuring an incredible cast of Gucci's friends of the House and its global ambassadors, the campaign stars the likes of Kendall Jenner, Solange and Tina Knowles and Ni Ni, plus Dakota Johnson, Julia Garner and her husband Mark Foster...