Fashion
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Yara Shahidi Stars in Gucci's SS25 Campaign

Sabato De Sarno is back with a new Gucci campaign, this time revealing the brand's Spring/Summer 2025 offering. Dubbed "Where Light Finds Us," the new visuals feature actors Yara Shahidi and George MacKay, captured by director Xavier Dolan's distinctive lens.  Exploring "the meeting of two souls," the heartfelt storyline taps into the art of connection and emotion."Gucci Spring Summer 2025 is a celebration of humanity in its most vivid and tender forms," explains De Sarno. "Working with Xavier ...

info@hypebae.com (Hypebae) Mon, 20 Jan 2025 Hypebae
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Pilgrim's Spring 2025 Collection Taps Into the Art of Imagination

Pilgrim just launched its new Spring 2025 collection, exploring the art of imagination. Encouraging its wearer to "look at the world with new eyes," the Danish jewelry brand's new offering looks to the power of nature as a guiding light. Split into five core capsules, the collection is separated into Dune, Tide, Dawn, Sunset and Sky, referencing the different avenues where our creativity can be unleashed.The new release tributes Pilgrim's Scandi roots, fusing signature statement pieces with deli...

info@hypebae.com (Hypebae) Mon, 20 Jan 2025 Hypebae
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Cecilie Bahnsen and Nona Source Ask: Can Sustainability Be Romantic?

If Nona Source isn't on your radar yet, it's about time it is. Backed by LVMH, Nona Source is an online platform committed to building circular economies in the fashion industry. The platform offers excess fabrics and leather from luxury fashion houses for designers to reuse in their future collections.After the success of their inaugural collaboration, Nona Source is teaming up with Danish favorite, Cecilie Bahnsen for a second, sustainable collection.This exclusive seven-piece capsule collecti...

info@hypebae.com (Hypebae) Mon, 20 Jan 2025 Hypebae
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Jacquemus Is Ditching Cameras for iPhones This Spring

Jacquemus is, of course, renowned for creating show-stopping pieces, but what truly sets the brand apart is its knack for revolutionizing how it presents its collections. Fashion shows, by their very nature, can feel pretty standard -- models strutting down a runway, lights, cameras and action. But leave it to Jacquemus to throw that formula out the window.For its upcoming Spring 2025 show, "La Croisière," the brand is pushing the envelope even further. Set to unfold in Paris on January 26, the...

info@hypebae.com (Hypebae) Mon, 20 Jan 2025 Hypebae