We're in 2024 but the new Britney Spears and Welcome Skateboards collaboration have truly brought it back to the mid '00s. The vibes are a cross between Avril Lavigne and Britney Spears -- think Hot Topic meets Mean Girls.Betting on nostalgia isn't new for Gen Z brands, but very few master it like Welcome. Some of the earliest video edits from Welcome featured Britney Spears' tracks which provided the perfect soundtrack for such an iconic era.The collaboration ranges from skateboards to accessor...

Sporty & Rich and adidas Originals just launched their latest collaboration, drawing inspiration from the athletic legacy of the Three Stripes and the summer of sport. Launching just after the opening ceremony of the 2024 Paris Olympics, the new release features a selection of sports-inspired footwear and apparel, featuring key adidas silhouettes.Embracing the diverse roots of Sporty & Rich, the collection nods to Canada, France and the United States through a patriotic color palette of ...

Spanish streetwear brands are having a moment right now, with more and more cropping up on our Instagram and TikTok feeds, making their way across the globe with their playful aesthetics and distinctive visuals. Just recently, we saw Homies Marbella open its flagship store on the sunny streets of London, while EME Studios is continually dominating our algorithms with that signature ribbed knit sweater -- you know the one.We've compiled a list of our favorites, each known for its signature produc...

First created in 1974, Sanrio's Hello Kitty has become one of the most popular characters around, lending itself to countless collaborations within the fashion and beauty space over the years. Whether its familiar face has appeared on sneakers, bags or even spot stickers, its collaborations are always met with positive feedback and sell-out releases, slowly becoming collectible items amongst fans of the character and of fashion.This year, Hello Kitty reaches its 50th anniversary, an impressive m...