Fashion
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Why TF Are We Still Telling Women What to Wear?

As the world prepared for the 2024 Paris Olympics, fashion and beauty moments were all the hype. From SKIMS launching a collection with Team USA to Fenty Beauty partnering with the Olympics to provide the girls with A1 beauty products, it was giving "for the girls." That was until the women preparing to compete began to point out their experiences.On April 3rd, news broke that the Gen Z-owned period care brand, August, was the official partner for the U.S. Track & Field Women's Team. "We’...

info@hypebae.com (Hypebae) Mon, 05 Aug 2024 Hypebae
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Gucci's "Then and Now" Exhibition Tributes the Bamboo 1947 Bag

Gucci just announced the opening of its newest exhibition: "Bamboo 1947: Then and Now. Celebrating 60 Years of Gucci in Japan." Housed at the Gucci Ginza Gallery in Tokyo, the exhibition will showcase over 400 Bamboo 1947 bags, each reimagined by a group of traditional Japanese artisans and contemporary artists -- selected by Creative Director Sabato De Sarno.Guccio Gucci and his Florentine artisans first created the aptly named icon in 1947, with its signature bamboo handles setting the design ...

info@hypebae.com (Hypebae) Fri, 02 Aug 2024 Hypebae
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Savage X Fenty Is Embracing the Soft Life

Rihanna's Savage X Fenty has made some pretty big changes. Seemingly undergoing a bit of a rebrand, the lounge and underwear label just dropped a new collection, titled "Soft N' Savage" with a campaign that features a more muted and toned-down color palette alongside more timeless silhouettes.Marking a new chapter for the brand, the latest offering appears to swap its loud, statement pieces for more subtle and wearable styles, aside from one major leopard print number that's modeled by the super...

info@hypebae.com (Hypebae) Fri, 02 Aug 2024 Hypebae
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Y-3's New Campaign Is A Love Letter to New York City

Y-3 returns to New York City for its new campaign, showcasing its Fall/Winter 2024 collection. Starring cultural icons and fashion mainstays A$AP Nast and Gabbriette, the campaign poses a love letter to NYC, shot by legendary photographer Max Vadukul.Using the city's streets as its backdrop, the campaign fuses Y-3's love of movement with uniformity and scale. Tributing Vadukul's trip to New York back in 1984 -- where he shot Yohji Yamamoto's Fall/Winter collection -- the campaign evolves their o...

info@hypebae.com (Hypebae) Fri, 02 Aug 2024 Hypebae