Fashion
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FKA twigs Makes Her Creative Director Campaign Debut for On FW24

Rising performance-wear company On first announced FKA twigs as its newest Creative Partner back in April, specifically looking after its new training vertical. Tapping into twigs' avant-garde approach to dance and choreography (evidenced by her performance at Valentino's Paris Fashion Week show), the partnership sees the artist supporting high-performance pieces that enable a wide range of movements.Now, the artist appears in the brand's new training campaign, introducing the Fall/Winter 2024 ...

info@hypebae.com (Hypebae) Tue, 03 Sep 2024 Hypebae
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Florence By Mills and Specsavers Drop Bug-Eyed Frames

We never expected Millie Bobby Brown to channel a '70s librarian vibe, but her latest collaboration with Specsavers is serving exactly that and we're here for it! Say goodbye to tiny frames because bug-eyed glasses are officially in.The collection features 12 fresh optical frames in dreamy purple pastels, milky tones and translucent, glowing hues. Plus, there are some chic silver and pastel-wired options to complete the look.Millie herself says in a press release, "It was so important to me that...

info@hypebae.com (Hypebae) Tue, 03 Sep 2024 Hypebae
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TTSWTRS' New FW24 Campaign Blends Opera With AI

Ukrainian label TTSWTRS just dropped its Fall/Winter 2024 collection, "Opera." The collection sees the brand teaming up with fashion tech start-up Genera, blending AI technology with elegance to develop its campaign alongside offering AI-driven virtual try-ons.Inspired by classical art forms, the FW24 offering aims to present a contemporary take on its fluid movements and traditional aesthetics, taking inspiration from music composition, ballet silhouettes and the processes of classical musician...

info@hypebae.com (Hypebae) Tue, 03 Sep 2024 Hypebae
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The Newest Addition To Your Speed Dial? Prada's FW24 Hotline

Get Prada on speed dial thanks to its new Fall/Winter 2024 campaign, an evolution of its last release -- inspired by dialogue and conversation between individuals. Teaming up with American filmmaker Miranda July, the new campaign features Hunter Schafer and Letitia Wright and is set to appear on billboards across key cities worldwide.Bringing the art of conversation to life, each billboard will feature the same toll-free phone number that the public can actually call and speak to. Upon calling t...

info@hypebae.com (Hypebae) Tue, 03 Sep 2024 Hypebae