Tommy Hilfiger's Spring/Summer 2025 show transported the audience straight into a world where 'preppy' reigned supreme and it did so in the most nostalgic way possible. Tommy Hilfiger brought back the essence of '90s America, an era when hip hop was surging through the streets, yet perfectly juxtaposed with the polished, preppy aesthetic of the yuppie crowd.The show was a masterclass in creating a vivid sense of '90s nostalgia, with each piece evoking memories of the decade's fashion heyday. Fro...

COS returned to New York Fashion Week this season, presenting its Fall/Winter 2024 mainline collection alongside COS ATELIER. Blending elegance with contemporary design, the collection exemplified COS' commitment to craftsmanship.Taking place in an industrial warehouse which meant that guests arrived by boat, this season marked a pivotal moment for the brand, debuting the FW24 ATELIER collection and returning to New York. An impressive roster of celebrity guests filled the FROW, while it-girl Am...

CENTRESTAGE is back, proving there's so much more to see outside of "The Big Four" fashion weeks.  Home to more skyscrapers than any other city in the world and nicknamed "Asia's World City" for good reason, the vibrant vertical playground that is Hong Kong undoubtedly keeps pace with fashion capitals New York City, Paris, Milan, and London. Hypebae recently voyaged to the beautifully chaotic megalopolis, where we attended the ninth edition of CENTRESTAGE, the annual fashion showcase and trade ...

Emily Oberg is a master when it comes to tenniscore -- in fact, it's something that her brand Sporty & Rich has been at the forefront of since its inception. "Brands like mine popularized tennis style over the past six years," she tells Hypebae. "I think it appeals to all types of people no matter their style because it's easy to make your own," Oberg adds.At the U.S. Open, Sporty & Rich held a dedicated styling suite for its attendees, bringing its tennis-inspired heritage to life. Just...