Fashion
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Diesel Introduces Us to "The Houseguests" for SS25

Diesel's new Spring/Summer 2025 campaign is all about introducing you to its houseguests. Quirky, eccentric and unapologetically themselves, this vibrant array of people is showcased through a new campaign from Glenn Martens and art director Christopher Simmonds.Referencing an archival Diesel campaign from SS94, the new visuals are lensed by Frank Le Bon, capturing "a range of absurdist scenarios" with a diverse cast. Encouraging the viewer to get to know their fellow housemates, the campaign su...

info@hypebae.com (Hypebae) Thu, 13 Mar 2025 Hypebae
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Gundi Studios Is the Rising Label Empowering Outspoken South Asian Women

For many Desi women across the globe, the phrase "Can you cook?" is one that we're all too familiar with. Despite countless achievements both professionally and personally, in South Asian culture, it's still the same domestic talents that are regarded more highly than everything else. It's this concept which underpinned the Fall/Winter 2025 collection from Gundi Studios, a rising clothing label created by New York-based designer Tasha Sumant.Presented during Paris Fashion Week, the showcase, als...

info@hypebae.com (Hypebae) Thu, 13 Mar 2025 Hypebae
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Chantelle Lingerie Releases "Something More" Campaign

French lingerie label Chantelle releases its first campaign in over 20 years.Now available, the "Something More" campaign celebrates womanhood of all ages and 150 years of Chantelle. Known for its luxurious garments -- and bras that are always trending -- the brand is ready to reintroduce itself and its impact."We are in a time when many brands are built for fast exits, but Chantelle has been designed for longevity," says Guillaume Kretz, Global CEO and sixth-generation brand leader. "We don...

info@hypebae.com (Hypebae) Thu, 13 Mar 2025 Hypebae
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Gucci Names Demna Artistic Director

Gucci announces Demna as its newest Artistic Director.The latest in the creative director reshuffle, Kering, the conglomerate responsible for fashion's most loved houses, appoints Demna. The Georgian designer was formerly at Balenciaga and VETEMENTS.In a statement shared by the Business of Fashion, Francesca Bellettini, the CEO of Yves Saint Laurent, opened up about the decision, revealing it was serendipitous, where most assumed it was random. "We went out for dinner. I said: 'We would really...

info@hypebae.com (Hypebae) Thu, 13 Mar 2025 Hypebae