Fashion
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Adwoa Aboah Stars in Swarovski's Rebranding Campaign Film, 'Wonderlab'

Last week, Swarovski teased a reworked version of its logo as part of its rebranding for 2021. Now, the jewelry company has officially unveiled its new identity thanks to the vision of its Creative Director, Giovanna Engelbert.Designed in collaboration with branding agency General Idea, the iconic Swan is seen turning its head upwards, poised to take flight. Inspired by organic lines of historic Austrian design, the logo symbolizes eternal love. Elsewhere, Swarovski's packaging has been given a ...

info@hypebae.com (HYPEBAE) Fri, 26 Feb 2021 HYPEBAE
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KARA Highlights Progressive Arts Center in New Project

New York-based accessories brand KARA has partnered with the Interact Center, an organization that challenges perceptions of disability through various forms of art, for a continuation of its #KARAyouBEyou series.Continuing to highlight the KARA community, brand founder Sarah Law invited four artists from the Interact Center -- Andy Seymour, Janice Essick, Mike Harris and John Riddle -- to collage works from their archive onto images from KARA's Spring/Summer 2021 collection. The result is a ser...

info@hypebae.com (HYPEBAE) Wed, 24 Feb 2021 HYPEBAE
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Take a Look Inside KITH's First European Flagship in Paris

KITH is set to open its very first European flagship in Paris, France this week. Situated at the heart of the Golden Triangle neighborhood, the store occupies three floors and the central courtyard of the historic Pershing Hall building.Spanning 16,000 square feet, this is the brand's largest store to date. The new space, which includes KITH Retail, KITH Treats and a KITH for Sadelle's restaurant, will provide customers a one-of-a-kind shopping experience. In partnership with perennial design fi...

info@hypebae.com (HYPEBAE) Wed, 24 Feb 2021 HYPEBAE
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Maximilian Champions Black Elegance in Its FW21 Collection

Manchester-born designer Maximilian Davis has unveiled his Fall/Winter 2021 collection at London Fashion Week. For his latest range, Davis presented styles that highlight Black elegance.The designs – inspired by the Sunday best wardrobe of his grandmother, who emigrated from Trinidad to England in 1965 – feature a blend of space-age futurism elements with late '60s and early '70s couture. "That time was so incredible for fashion, and particularly in showcasing strong and powerful women," Dav...

info@hypebae.com (HYPEBAE) Wed, 24 Feb 2021 HYPEBAE