Fashion
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GUESS Introduces New Spring Essentials in Latest Campaign

Following the release of its "Drew Barrymore" collaboration with PLEASURES last month, GUESS is set to drop another collection just in time for the Spring/Summer 2021 season. The range features timeless essentials for both men and women.Pastel hues take over the silhouettes, making them ideal for transitioning from cooler to warmer months. Women's styles arrive in the form of cropped tees and classic ringer T-shirts crafted from organic cotton. Elsewhere, the line consists of a lightweight terry...

info@hypebae.com (HYPEBAE) Mon, 08 Mar 2021 HYPEBAE
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SET ACTIVE Debuts First-Ever Collab With Actress Madelyn Cline

Founded by Lindsey Carter in 2017, SET ACTIVE is a direct-to-consumer apparel brand that specializes in activewear, loungewear and everyday essentials. For its first-ever collaborative collection, the label has tapped actress Madelyn Cline to create garments inspired by her own personal style.Featuring SET ACTIVE's original Sculptflex™ sets, the silhouettes arrive in six spring-ready shades such as muted green "Sea Grass," purple "Nostalgia," muted blue "Mist," pastel green "Martini," yellow "...

info@hypebae.com (HYPEBAE) Mon, 08 Mar 2021 HYPEBAE
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This Is What a Day in the Life on Set Looks Like Amid a Global Pandemic

A year into the pandemic, multiple businesses across the globe are still suffering from the impacts of COVID-19. However, some industries have been able to adapt to the "new normal" and comply with strict safety measures when it comes to the involvement of having a certain number of people in the same space.For the fashion world, select labels Rihanna's Savage X Fenty settled with at-home shoots for its campaigns last year. With many adjusting to this new way of life, photoshoots with a limited...

info@hypebae.com (HYPEBAE) Tue, 09 Mar 2021 HYPEBAE
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The Show Goes On With A.P.C.'s FW21 Collection

With the ongoing COVID-19 pandemic, A.P.C. has replaced its Fall/Winter 2021 show with a lookbook once again. Titled "THE SHOW MUST GO ON," the range keeps true to the French ready-to-wear brand's minimalist aesthetic."This pandemic has wiped out our shows, but not our collections. We’ve continued our work and stayed on track, despite it all," the label shares in a press release. Taking inspiration from these turbulent times, garments are splashed with a vibrant color palette to create an upli...

info@hypebae.com (HYPEBAE) Tue, 09 Mar 2021 HYPEBAE