Fashion
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Weekday Readies for Summer With "Virtual Beach" SS21 Swimwear Campaign

With summer fast approaching, Weekday has recently released its latest Spring/Summer 2021 swimwear collection. The line is comprised of men's and women's silhouettes made out of recycled material.Dreaming of post-pandemic days, the label has created a "virtual beach" geotag on Instagram to coincide with its campaign for everyone to "meet at the beach" this summer. The Baywatch- and Matrix-inspired visuals highlight the "feeling of togetherness and inclusiveness at the core," as per the brand's p...

info@hypebae.com (HYPEBAE) Fri, 14 May 2021 HYPEBAE
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Prada Brings the Beach Indoors in New Pop-Up

In celebration of the upcoming summer season, Prada has launched a beach-inspired pop-up in Hong Kong. The space features the house's exclusive ready-to-wear collection for men and women.Standouts in the pop-up include the Re-Nylon gabardine beachwear and terry bathrobes that arrive in modern, sophisticated designs. The pieces are paired with minimalist crocheted tunics, perforated nappa leather bomber jackets, shirts and pajamas with contrasting double prints. Elsewhere, the white tees are cove...

info@hypebae.com (HYPEBAE) Sat, 15 May 2021 HYPEBAE
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G-SHOCK Fuses Minimalism With Toughness for the Release of the GMAS2100 Series

Expressly combining elements of toughness with a minimalistic design motif, G-SHOCK has released an all-new series for women dubbed the GMAS2100. For those looking to mark the arrival of warm weather in style, the latest series features a sleek, lightweight and compact design that has been fashioned in a range of timeless hues like subtle pink, classic black and crisp white. The stylish watch series boasts a distinctive octagonal bezel (that pays tribute to the men’s GA2100 timepiece) that ha...

info@hypebae.com (HYPEBAE) Thu, 13 May 2021 HYPEBAE
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New York Fashion Week Is Cool Again

New York Fashion Week is plotting its comeback. The twice-yearly event, which in recent years saw a slew of designers leave in favor of European locales, has secured a buzzy roster for the Spring/Summer 2022 season. As labels including Tom Ford, Moschino and Proenza Schouler re-commit to NYFW, we couldn't help but wonder: are we witnessing the revival of New York City's fashion scene?A group of 11 labels have pledged to show at NYFW for the next three seasons, thanks to financial support from IM...

info@hypebae.com (HYPEBAE) Thu, 13 May 2021 HYPEBAE